US Pricing on the S 1000 RR is Announced

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Press Release Issued By BMW Motorrad USA (July 15, 2009)

Today BMW Motorrad USA announced the pricing on the 2010 S 1000 RR and its factory installed options.

BMW introduced the most anticipated new sport bike in recent memory, the S 1000 RR, at the famed Monza racetrack during the Superbike World Championship races. And since the launch date the sport bike fans everywhere have been eagerly awaiting the price of this new Superbike from BMW.

The S 1000 RR has been designed to offer the most complete supersport package with class-leading power and performance combined with cutting edge technology and competitive pricing.

We’re very pleased to announce the pricing on the 2010 BMW S 1000 RR: MSRP*: $13,800.00

Options:

Race ABS (excluding DTC): $1,000.00
Race ABS and Dynamic Traction Control (DTC) Combined: $1,480.00
Gear Shift Assistant: $ 450.00
Anti Theft Alarm: $ 395.00
Motorsports Paint Scheme: $ 750.00

The options include either standalone new 4-stage Race ABS or Race ABS combined with multi-stage Dynamic Traction Control. Other must have options include the truly awesome Gear Shift Assistant that allows clutchless upshifts during acceleration, Anti Theft Alarm and the WSBK-inspired Motorsports Paint Scheme. This new Superbike from BMW weighing only 404 lbs, and putting out a massive 193 hp, is one of the most potent, sophisticated and lightest sport bikes ever unleashed on the planet. The new S 1000 RR is the most powerful production 1000cc sport bike in the world.

In addition to the most potent power plant in its class, the BMW S 1000 RR introduces new technical features such as the first-ever 4-stage Race ABS system with settings for Rain, Sport, Race and Slick conditions. This groundbreaking new ABS weighs only about 5.5 lbs complete, which is nearly 20 lbs lighter than the competition.

The S 1000 RR also introduces a new multi-stage Dynamic Traction Control (DTC) which allows smooth acceleration on wet roads, or puts down full-on power on the track and settings in between depending on the road and riding conditions.

With its highly distinctive new asymmetrical headlights, which follow the very elegant and unique asymmetrical panels, this first BMW Superbike promises to standout from the crowd of liter-class bikes.

For more info about this awesome new BMW and to see and hear this Superbike in person, please visit www.BMWPlanetPower.com and check out the S 1000 RR US Tour Calendar.

The new S 1000 RR is scheduled to be released in the US by early 2010.

* MSRP excludes destination, freight, license, registration, taxes, insurance and options.

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