MotorcycleDaily.com – Motorcycle News, Editorials, Product Reviews and Bike Reviews

Motorcycle News, Editorials, Product Reviews and Bike Reviews

Could an Automobile Manufacturer Purchase Aprilia?

There is some indication that at least one of the potential bidders for Aprilia, or one of its marques (Moto Guzzi and Laverda) is an automobile manufacturer. With automobile manufacturers focusing more heavily on marketing to “Generation X” (and now “Generation Y”), this makes some sense.

Toyota, for example, created the Scion brand specifically to lure younger customers into the Toyota “family”. Could an automobile manufacturer use motorcycles to draw younger customers into the “family”? Why not?

It should be a few weeks before we see any public announcement regarding any successful bidder for assets of Aprilia.