With Suzuki’s Ricky Carmichael taking the debut win in the X Games MotoX race this weekend, a much larger audience finally got to see one of the greatest motorcycle racers of all time. It also got a taste for motocross/supercross.
Beginning with freestyle, and then supermoto, motorcycling has worked its way into the X Games (and into the minds of the tens of millions of people watching on television). MotoX racing is the most “mainstream” of the motorcycle events so far, and Carmichael is the most decorated motorcycle racer so far.
Think what you will about the X Games as a whole, but it is really bringing motorcycling into the hearts and minds of millions worldwide that might otherwise never catch a glimpse of the joys of this activity.