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US Highland Announces Appointments of New Officers and Directors

US Highland, Inc. (OTCBB:UHLN) a U.S. based designer and manufacturer of high performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles, announced today that the Company has appointed new Directors to its Board of Directors, and subsequently, new officers to its management team. The appointments are to replace the three members of the executive management team that were recently killed in a plane crash. The three individuals were Mats Malmberg, a member of the Board of Directors and President of the Company, Chase Bales, also a member of the Board of Directors and Chief Operating Officer, and Damian Riddoch, Chief Financial Officer.

Effective July 13, 2010, the two new members of the Company’s Board of Directors are Christer Wagenius and J. Darin Long. They were both appointed to fill a vacancy on the Board of Directors, and will serve with the Board Chairman, Bengt Andersson, until successors are elected or until the next annual meeting of our shareholders. Christer Wagenius, age 69, is a partner in the business law firm of Advokatfirman Wagenius & Partners HB, in Helsingborg, Sweden. J. Darin Long, age 44, is the Director of Asia for Highland Group AB, VP of US Highland with direct responsibility for Sales and Marketing, Business Development and Investor Relations. Mr. Long is also an Executive
Director of Millennial Research Corporation.

The new officer appointments include J. Darin Long, who will serve as Chief Operating Officer, Martin Lind, who will serve as Vice President of Operations and Michael La Lond, who will serve as Interim Chief Financial Officer. Martin Lind, age 36, has been the Director of Product Development and Research and Development at Highland Group AB,
and US Highland, Inc., since 2008. He has also been the Director of Development and Lead Engineer at Highland Group AB since 2006. Michael La Lond, age 60, is the Director of Management Consulting at Southbridge Advisory Group, a management services and consulting firm in Tulsa, Oklahoma.

“Even though it is hard to fill Mats, Chase and Damian’s shoes, Darin and Martin have been involved with operations, marketing, and business development for our Company from the start, and are driving forces in the company and very knowledgeable of the industry. Michael brings significant public company and transition team experience in corporate accounting, and as a financial officer. They were all a natural choice,” commented Dr. Steven A. Moell, Chief Executive Officer of US Highland, Inc. “We will continue to grow US Highland into one of the most successful powersports companies in the U.S.,” continued Dr. Moell.

Bengt Andersson, Chairman of US Highland, stated that “It is hard to fill positions such as this, but we are fortunate that Mats and Chase had worked to keep Martin and Darin so well informed and broadly engaged at Highland. We have great confidence in our ability to execute on our business strategy.”