Grant Parsons, previously Managing Editor of American Motorcyclist magazine (the journal of the AMA), was named the AMA Director of Communications. James Holter, previously Associate Editor of American Motorcyclist, was elevated to the position of Managing Editor of the publication. Both promotions are designed to enhance delivery of the AMA’s mission to promote the motorcycle lifestyle among its members, the motorcycling community and the public.
“Grant and James have performed well above our expectations in their respective positions,” said AMA President and CEO Rob Dingman. “As we take the AMA to the next level, each of them assumes an increasingly significant role in our efforts to strengthen our outreach to AMA members and potential members alike.”
As AMA Director of Communications, Parsons leads the association’s communications department, and ensures that the AMA’s messaging is integrated throughout the organization. He also directs the American Motorcyclist advertising sales functions. A journalism veteran who joined the staff of American Motorcyclist in 1997 after 10 years working for newspapers, the long-time sportbike and adventure-riding enthusiast will chart the direction for all AMA communication initiatives, including American Motorcyclist magazine, AMA Racer, ATVA News, electronic mediums including AmericanMotorcyclist.com, AMASupercross.com, ATVAonline.com, MotorcycleMuseum.com and other AMA properties. Parsons will continue to interface with SymPoint Communications to refine and deliver the AMA’s message to both the riding and non-riding public.
Holter, as Managing Editor of American Motorcyclist, takes responsibility for the day-to-day operations of the publication and AMA website properties, and works directly with all AMA departments to serve the needs of the AMA’s diverse membership. Prior to joining the staff of the AMA in 2005, Holter was the Managing Editor of Futures magazine in Chicago, where he managed the editorial staff of the leading magazine serving the commodities-trading industry. Holter has ridden off-highway motorcycles since he was 9 years old and currently competes in amateur off-road events.