SANTA CRUZ, Calif. (July 19, 2011) – Zero Motorcycles, the global leader in electric motorcycle technology, today announced it will be in attendance for its third consecutive year at the 2011 MotoGP at Mazda Raceway Laguna Seca. During the three day racing event, spectators will be invited to Zero’s newly developed tradeshow booth to take a closer look at the Zero Motorcycles 2011 product offerings, which are all available for purchase today. Always a hit at MotoGP, Zero will also be hosting its demo ride program, giving consumers the opportunity to take a Zero Motorcycle for a quick test ride to see and experience the world’s largest line-up of electric motorcycles.
“MotoGP is one of the biggest venues in the country that brings together motorcycle enthusiasts from all walks of life. Each year we look forward to showing spectators our newest products and this year is no different. Our 2011 product line is the strongest, fastest and most fun to ride bikes we’ve ever built,” said John Lloyd, VP of Global Sales, Zero Motorcycles. “Our new tradeshow booth will be a big highlight for us this year as it will really give consumers a different kind of Zero Motorcycles experience with new interactive kiosks and improved visuals of our motorcycle line.”
Zero Motorcycles’ demo program will kick-off Friday at 10 a.m., in the Yamaha Marketplace at Laguna Seca, Demos will continue throughout the weekend from 10 a.m. to 3 p.m. on Friday, Saturday and Sunday. Interested spectators that desire a test ride will be required to present a valid motorcycle license and sign a waiver. Due to limited space, interested spectators and media can Pre-Schedule a ride time online to avoid long lines and to ensure a quality riding experience. Zero Motorcycles executive and technical staff will be on-site to answer any consumer product inquiries.