Morgantown, W. Va. (September 7, 2011) – Red Bull’s increased presence as title sponsor of the 2011 Red Bull AMA Amateur National Motocross Championship brought an additional opportunity for motorcycle enthusiasts around the country to relive six days of celebration, defeat, exhaustion, anxiety and pure joy as racers and their families put their all into conquering the most prestigious amateur motocross event in the world. Produced and created by the Red Bull Media House and televised on the VERSUS Network this Sunday, September 11, The Road to Loretta’s: The Finale will air at 4 p.m. EST and The Heart of Motocross will follow at 4:30 p.m. as part of the 52-week RacerTV package presented by Can-Am, Suzuki, Amsoil and DWT.
The Road to Loretta’s – The Finale is part of the Red Bull Media House’s ten-show series that follows a group of the sport’s most accomplished amateur racers through the three-step process that makes up the AMA Amateur Motocross National Championship. Beginning with Area Qualifiers and Regional Championships, episodes 1-9 display the grueling process riders go through in order to advance to the National event, from Adam Cianciarulo’s winning success to Dakota Alix’s dream shattering injury. Episode ten, “The Finale,” depicts the final step in the journey to the National, highlighting racers on and off the track at the Loretta Lynn National.
“When we got the call from Red Bull Media House to produce this show, we were in absolute awe,” states Wes Williams, executive producer of Vurb Media Group. “No one has ever given amateur motocross this kind of attention and put it in the limelight in the way they anticipated. In one summer, Red Bull has taken amateur motocross to the next level by simply believing in it, and its following, and I can’t thank them and MX Sports enough.”
Part two of RacerTV’s special edition is The Heart of Motocross, produced by the Adamitis TV crew, widely known for motocross documentaries like The Great Outdoors and The Moto: Inside the Outdoors. The crew follows racers and their families through the success, heartbreak, defeat and determination that make up the amateur motocross lifestyle. The Heart of Motocross sheds light on the family dynamics that surround a racer in his or her journey through the amateur ranks.
“We went to Loretta’s to try and find the roots of the sport, to learn where the top racers got started,” said Producer Troy Adamitis. “The show isn’t about who won or the racing – per say, it’s more about the family and their sacrifices and kind of an insight to who these people are and why they do it. I think the most powerful thing we found was that these parents have no regrets; they will do anything for their children.”
This year’s RacerTV coverage includes: (31) episodes of GNCC Racing, featuring flag-to-flag coverage of (13) pro bike and (13) pro ATV rounds, and (5) additional episodes featuring utility, women and side-by-side classes; (11) episodes of pro ATVMX, including (7) episodes of the popular ATV 24/7 docudrama show and (4) episodes of flag-to-flag coverage; (2) episodes from the Red Bull AMA Amateur National Motocross Championship at Loretta Lynn Ranch, highlighting youth and amateur racing; and (8) episodes of ISOC Snocross racing.
The 2012 Red Bull AMA Amateur National Motocross Championship will take place Sunday, July 29 – Saturday, August 4 at the Loretta Lynn Ranch in Hurricane Mills, Tenn. For more information, visit the series website at www.mxsports.com.