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Harley-Davidson Announces Plans for Fifth Annual Muscular Dystrophy Association Women’s Ride

Registration Now Open for March 13 Ride in Daytona Beach

WHAT: The fifth annual Harley-Davidson Muscular Dystrophy Association Women’s Ride will be in Daytona Beach, Fla., on Tuesday, March 13. Since its inception, the annual ride has raised awareness and more than $179,000 to support MDA Summer Camps and MDA programs around the country.

To be eligible to participate, riders must make a minimum contribution of $25 to MDA by March 13, 2012. Riders who collect more contributions will be eligible for special recognition and prizes. All riders who contribute $600 or more will receive a limited-edition Harley-Davidson MDA Women’s Ride sterling silver charm.

Additional prizes include:

· First Prize: $500 Harley-Davidson gift card

· Second Prize: $250 Harley-Davidson gift card

· Third Prize: $100 Harley-Davidson gift card

The ride will begin at Riverfront Park on Beach Street in Daytona Beach and head to Bruce Rossmeyer’s Destination Daytona.

To register for the 2012 Harley-Davidson MDA Women’s Ride, visit http://www.mdarides.org/rides/womensride/.

WHY: Since 1980, Harley-Davidson’s family of dealers, riders, employees and suppliers have raised more than $65 million for MDA. They’ve also donated their time at nearly 100 MDA summer camps as well as hosted countless other events to raise awareness and funds for those who suffer with neuromuscular disease.

CONTACT: Amy Nadler

312.988.2031

anadler@webershandwick.com