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etnies Becomes Newest Partner of Lucas Oil Pro Motocross Championship

MORGANTOWN, W.Va. (January 17, 2012) – MX Sports Pro Racing and Alli Sports have announced that etnies, a leader in action sports footwear, has signed on to become the newest supporter of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, becoming “The Official Footwear of Motocross.”

“etnies has a long history in motocross and we continue to sponsor some of the industry’s top talent,” said Mike Regan, Global Brand Director for etnies. “We support what the Lucas Oil Pro Motocross Championship series has done for the sport of motocross, and by joining this highly-respected series as the official footwear sponsor, we can connect with their core fan base at every event.”

etnies’ partnership with Pro Motocross is a multi-year deal for the sport. The brand has been a part of the industry for many years, sponsoring some of the most popular names on two wheels, including TwoTwo Motorsports/Bel-Ray Honda’s Chad Reed, the 2009 Pro Motocross Champion and a 2012 title favorite. As “The Official Footwear of Motocross,” etnies will have a presence at all 12 rounds of the championship, both on and off the track, particularly when it comes to merchandise sales.

“The etnies brand is a solid addition to our expanding lineup of partners for the Lucas Oil Pro Motocross Championship,” said Alli’s Mark Carter. “They bring strong global lifestyle brand equity to the Series and we look forward to expanding our motocross fan base with them onboard.”

etnies will begin its tenure as a partner of the Lucas Oil Pro Motocross Championship beginning with the season-opening round at Hangtown, in Rancho Cordova, Calif. The 2012 season is set to kick-off on Saturday, May 19, and will travel throughout the country before returning to California on Saturday, September 8, for the inaugural event from the brand new Lake Elsinore Motorsports Park, in Lake Elsinore, Calif.