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AMA Pro Racing Expands Social Media Initiatives, Adds Video Crew for Viral Coverage and Launches New Website as Part of Online Rebranding

DAYTONA BEACH, Fla. (March 16, 2012) - Following a successful online branding realignment, AMA Pro Racing is excited to announce the launch of a completely redesigned website at AMAProRacing.com. From the outset, AMA Pro Racing began working with long-term website development partner RACERSITES to create an online platform that provides a deeply-engaging social experience for fans which allows them to connect with the stars of AMA Pro Road Racing, AMA Pro Flat Track and AMA Pro Hillclimb. Additionally, as part of the increased focus on social media initiatives, AMA Pro Racing has added a highly-experienced video crew to provide track-side footage and interviews for this weekend’s season-opening DAYTONA® 200 Week event at Daytona International Speedway.

“We are very proud of the changes that have been made to AMA Pro Racing’s website and social media platforms,” said David Atlas, Chief Operating Officer of AMA Pro Racing. “Giving our fans access to the stellar athletes in our sport, both in the paddock and through our social media initiatives, is just one of the ways in which we turn our events into experiences and our riders into stars.”

RACERSITES is a leading provider of web design, development and management services for clients in racing industries and the company has designed several highly-successful web platforms for AMA Pro Racing since 2009. With the introduction of Facebook, Twitter, Google+ and Disqus functionality, the new socially-optimized AMAProRacing.com provides fans with the ultimate conduit to begin engaging with their AMA Pro Road Racing, AMA Pro Flat Track and AMA Pro Hillclimb heroes.

“What RACERSITES brought to the new AMA Pro Racing site plays to the strengths of our capabilities and what fans love about AMA Pro – energy in connecting with fans,” said Chuck Tate. “Websites aren’t just static billboards but avenues to interact with fans, tell your story and enhance your brand. The new site was the last piece of a successful rebranding by AMA Pro and brings more dynamic content to visitors in terms of videos, blogs, social media channels is truly the go-to spot for all things motorcycle racing.”

For this weekend’s season-opening DAYTONA® 200 Week, AMA Pro Racing has also enlisted the support of a video crew to provide fans with an immersive experience intended to bring the track to them. Stay logged on to AMAProRacing.com throughout the race weekend, as the AMA Pro video crew uses their the extensive knowledge of the sport and trackside experience to bring you exclusive and informative interviews with riders and crew members, updates about the many off-season changes, and dramatic GoPro on-track footage with turn-by-turn commentary from an AMA Pro Road Racing athlete.

The two-person video crew has already published clips on AMAProRacing.com from the AMA Pro Road Racing paddock, and will be rolling out fresh video content as fast as it can be produced all weekend long. Behind the camera, David Bertinelli, former co-founder, videographer, and producer of the well-known OnTheThrottle.TV, brings over 20 years of photography and video experience, and over 30 years as an avid motorcyclist, with track time as a former racer himself.

“I’m really looking forward to bringing the fans an inside look at what happens trackside during a race weekend and getting back in the pits to catch up with familiar faces,” Bertinelli said.

Paired with Bertinelli’s seasoned background and ready to give fans a personal glimpse into the inner workings of the paddock is Cristy Lee, also a former contributor to OnTheThrottle.TV from the 2010 season. Her experience branches out beyond the track; she has been a host and reporter for the Detroit Red Wings and also a host and mechanic on “All Girls Garage” seen on Discovery Channel’s Velocity Network. Lee not only brings her passion for motorsports and journalism trackside but also her first-hand experience as a track day enthusiast, having turned laps herself on many North American courses.

“Its exciting to be back at the track, combining my love for the sport and ability to interact with the riders and tell their stories beyond the flag-to-flag coverage,” Lee said.

The exclusive on-track footage, filmed in stunning high-definition exclusively with GoPro HERO2 HD cameras, will be available soon alongside the backstage video content already uploaded to the all-new AMA Pro Racing website, and new content will be made available daily throughout the entire weekend.

Clips already published from this weekend include a DAYTONA 200® Week Preview clip (http://www.amaproracing.com/rr/multimedia/video.cfm?mid=3004) and exclusive interviews with AMA Pro National Guard SuperBike pole position winner Josh Hayes (http://www.amaproracing.com/rr/multimedia/video.cfm?mid=3005) and recent DAYTONA® 200 addition Tommy Hayden (http://www.amaproracing.com/rr/multimedia/video.cfm?mid=3007),

Live Timing & Scoring of all on-track sessions will be available at httpwww://live.amaproracing.com/rr/. Between the races, stay connected with AMA Pro Road Racing at www.twitter.com/AMAProSBK and www.facebook.com/AMAProRoadRacing; keep up with Daytona International Speedway via Twitter (www.twitter.com/DISupdates) and Facebook (www.facebook.com/DaytonaInternationalSpeedway).