Imola (Italy), 31 March 2012 – Eni, the multi-national integrated energy company becomes Title Sponsor as well as Official Supplier of the FIM Superbike World Championship. This was announced by eni and Infront Motor Sports today at a press conference in Imola. The first SBK round in Europe marks the start of this partnership, which complements eni’s previous role of technical partner alongside teams, riders and manufacturers. As a consultant to eni, the ISA International Sports Agency brokered the agreement with Infront Sports & Media, the parent company of WorldSBK promoter Infront Motor Sports.
Stephan Herth, Executive Director Summer Sports at Infront Sports & Media, said: “With eni, the FIM Superbike World Championship has won a leading international brand for its Title Sponsor role. This partnership will benefit both partners and further escalate the profile of the series, particularly as eni – as one of the biggest energy brands worldwide – is in a prime position to globally implement its sponsorship involvement.”
Paolo Flammini, CEO of Infront Motor Sports, declared: “We are particularly proud to welcome eni amongst the sponsors of the FIM Superbike World Championship in the role of Title Sponsor. I believe it is very important to underline that the collaboration between eni and Infront Motor Sports will not only be developed in Marketing aspects of the partnership, but also through the implementation of technological collaboration. Eni in fact will become the Fuel and Lubricant Supplier of Superbike, Supersport and the Superstock classes. This role will enable eni, as well as manufacturers and teams taking part in World Superbike and the other support categories, to make use of important opportunities for technological and commercial development.”
Thanks to its new status as Title Sponsor of the eni FIM Superbike World Championship, eni will be in the advantageous position to test its products in an authentic environment and exchange its experience with manufacturers present on the motorcycle market in a technological challenge of the highest level.
Operating in 79 countries around the world, the eni brand is well positioned to maximise on its Title Sponsorship on a global level. Superbike, as the leading international production-based motorcycle series, is like no other in terms of exciting, unpredictable racing and accessibility. Eni will take advantage of this opportunity to connect with consumers and fans in an emotional ambiance and activate its Title Sponsorship all round – onsite at the circuits, in petrol stations or via various online channels.
Eni will follow World Superbike and other racing competitions on eniwebracing.com, the new site dedicated to bike racing enthusiasts throughout the world.