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Honda Signs Three-Year Extension to Sponsor Daytona Supercross By Honda

DAYTONA BEACH, Fla. – Honda has signed a three-year extension to remain as the title sponsor of the Daytona Supercross By Honda at Daytona International Speedway. In addition to the race entitlement, Honda will have display and hospitality rights for Daytona 200 Week At Daytona, including a large display presence on the “Honda Pad” outside the frontstretch area of the historic racing venue.

“Honda returns to the ‘World Center of Racing’ for the 21st straight season in 2012,” said DIS President Joie Chitwood III. “The Daytona Supercross By Honda is wildly popular with both fans and competitors, who battle each year for the coveted trophy. We’re thrilled for the extended partnership with Honda and the future opportunities it has in store for our fans.”

“We are happy to again be moving forward with the Daytona Supercross By Honda,” said Bill Savino, Honda Powersports Press Manager. “This event has such great history, and some of the most exciting racing takes place here every year. You never know what’s going to happen at Daytona, but we do know you have to be tough to win here.”