BMW has officially confirmed that it has reached an agreement to sell Husqvarna to Pierer Industrie AG, a company reportedly controlled by KTM CEO Stefan Pierer. The terms of the deal, including the price, are being kept confidential. The transaction is subject to approval by European antitrust authorities. In a press release, BMW indicates it wants to focus its resources on road going two wheelers, including the growing demand for green, economical urban transportation vehicles. BMW, including its automobile division, is developing very sophisticated hybrid and fully electric vehicles, some of which offer very high performance, to go along with more efficient internal combustion powered vehicles. Some of these new designs are already reaching production.
It is not understood by this publication how Pierer’s control over Husqvarna squares with his management role at KTM, ostensibly a competitor. Perhaps this will become clearer as the story develops further. KTM is now owned in part by the Indian manufacturer Bajaj.