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Is BMW Really Selling Husqvarna to KTM? MCN Thinks So.

The British enthusiast publication MCN posted a story on its web site earlier today indicating that “multiple sources” have indicated to MCN that BMW is in the latter stages of negotiating the sale of its Husqvarna brand to KTM.  You may recall that BMW purchased Husqvarna just a few years ago, and has only recently introduced new Husqvarna models featuring BMW-derived engines, such as the Nuda 900. MCN claims some of its sources believe the deal will be announced this week. If true, this deal brings to mind Harley-Davidson’s short-lived ownership of MV Agusta.

43 Comments

  1. TF says:

    Their chainsaws are already orange.

  2. Norm G. says:

    wow, that was fast.

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  3. HalfBaked says:

    It’s official BMW Sells Husqvarna to KTM CEO read the official announcement from BMW Motorrad here: http://www.motorcycle-usa.com/723/15412/Motorcycle-Article/BMW-Sells-Husqvarna-to-KTM-CEO.aspx

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  4. HalfBaked says:

    The Dutch website Nieuwsmotor.nl is reporting that KTM CEO Stefan Pierer is purchasing Husqvarna from BMW through his personal company Pierer Industries AG and that the deal is not associated with Cross Industries Ltd the holding company in which KTM and Bajaj hold shares.

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  5. Michael H says:

    Before much more time passes, motorcycles will be like Legos. Buy a rolling chassis and snap in your choice of Rotax engines.

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  6. brinskee says:

    Do any of you know if the Nuda is available in the US? My buddy claims to have seen one but I thought they were not available?

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  7. Jeremy in TX says:

    What would KTM possibly have to gain by buying Husky? Maybe by killing the brand and hoping to fill the majority of Husky’s small market share void with KTM product? Can’t imagine Husky has enough market share to make that worthwhile. Perhaps KTM wants the platform share relationship with BMW that might come with the Husky purchase to offer some more civilized street machinery. Hard to make sense of this deal from the outside.

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  8. kirk66 says:

    When KTM was partially bought by Baja they needed the cheap labor. Now, it appears that Baja may well absorb all of them into the Baja name brand.

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    • motobell says:

      You mean Bajaj not Baja. Anway it was not cheap labor.. incase you have been paying attention India is becoming a big market for big displacement vehicles in addition to it being one of th elargest small bike market. Bajaj was buying in to future strategy of offering a higher displacement, higher quality, higher margin product for the growing consumer class in india besides its own portfolio of very profitable small commuter bikes (ofcourse in addition to KTM’s global market)

      You are right they could absorb Husqvarna into Bajaj, but inly if they believe there is synergies to be gained from KTM portfolio in rest of globe maret

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  9. skybullet says:

    The BMW suits may want out of Husky for profitability (or lack thereof) reasons and KTM could be interested in the production facilities or some other less obvious reason. Or maybe the price is too low to pass up. KTM already has bikes more than competitive with everything in Husky’s line up except their 800 twins.

    Skybullet Many BMW’s over the years, current F800GS, R80ST, DR650, but I like my KTM SMT best.

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  10. Don Fraser says:

    Went to my local dealer to look at 650 Strada and he said he was very unhappy with Husky and he was sending crates waiting to be picked up back to them. He is also a KTM dealer. Wasn’t KTM going to hook up with another company a few years back and then backed out at the last minute? I know the European companies are doing well in the U.S., but 20% of 10K units is still only 12K, and the market in Europe is in the toilet. Going to be an interesting year.

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  11. jtl says:

    Best looking chainsaw I’ve ever seen!

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  12. Kevan says:

    Not being 6′ I liked where Husqvarna was going with the 650Terra and contrary to KTMs own vibro massage machines the BMW derived 650 is very smooth. Not everyone wants a dirt bike that you need a ladder to get on and off! If this report is true,afterall MCN is a sensationalist type of publication and not always reliable, I cannot see the benifit for KTM unless it wants to specialize each of the three brands. Pity,as I was very interested in the 650Terra

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  13. Craig Jackman says:

    If KTM is really interested in expanding it’s boutique brand names (Husaberg, Husqvarna), they should bring back Penton too. Maybe KTM becomes the street bike brand, Husaberg the enduro bike brand, and Husqvarna the MX/SX brand.

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  14. Tom R says:

    With Husky, BMW has recently tweaked the noses of its Beemer dealer network by building models that compete against their own G650 and F800GS lines. Perhaps Husky is being chased away from within.

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  15. slipjoint says:

    Is this only the motorcycle division? Or did BMW own the outdoor power and machine tool sections of Husqvarna as well?

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  16. Crusty Kris says:

    Just sell it to the Chinese and be done with it!

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    • Bill says:

      You know, that is funny, since BMWs last adventure into the “dirt bike” realm with its 450 used an outsourced engine from KYMCO!

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      • SausageCreature says:

        Kymco is a Taiwanese company, not Chinese. Yes, the citizens of Taiwan are ethnic Chinese, but having existed in a democratic, capitalist society for nearly a century, Taiwanese industry and technology is far ahead of mainland China. I think most people would compare more closely to South Korea in this regard.

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  17. Hair says:

    What did one boxer say to the other?

    Girl friends come and girl friends go, It’s Bros before hoes, and that is that.

    Remember the 1997 to 2001 F650?

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  18. soi cowboy says:

    The market for bikes is totally different that it is for cars and trucks. A certain red company has made the mistake of trying to sell bikes with the same ad strategies as cars.

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  19. Pat says:

    So, if this happens, will the Nuda be gone? After all, it uses a warmed over BMW motor, yes?

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  20. 2wheelin says:

    If that’s true it is a terrible business move and could jeopardize KTM’s financial future. It makes no sense and would be a waste of KTM’s money…

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    • SausageCreature says:

      You’re probably correct…it makes just as much sense as most of the other motorcycle brand buyouts and mergers lately, i.e. none.

      After a while, it just seems like a bunch of money trading hands to determine who gets to slap which badge on the same congealed mess of outsourced parts. Pretty much all of the smaller euro “boutique” brands have the same flavor to them. Do companies like Husaberg and Husqvarna even have a distinct identity anymore? Pretty much the same thing is happening here in the states with Indian.

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  21. usedtobefast says:

    Makes no sense. What would KTM get from this? They do not need the 250/310 engine platform. Don’t need the 450/511 engine. Would not get the BMW motor. And for chassis, again what would they get? Dealer network benefits? Nope. Reach into a different country? Nope. See zero upside for KTM to do this deal.

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  22. John says:

    Bummer. In a way, KTM would just be competing with itself. Would be cooler to see someone like Triumph buy it.

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  23. Simon says:

    if its true hope they KTM dont do the same as they did with Husaberg : (

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  24. Mark Pearson says:

    I don’t understand this move, unless maybe in the context of the Harley-Davidson reference. I believe HD’s reasoning for selling MV and Buell was that the economic downturn was bleeding the company of cash, so it had to cut expenses and raise cash. Does this mean BMW’s in trouble?

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    • v says:

      They are not in any kind of immediate trouble, far from it (obviously any car company faces great challenges in their future). But at the same time it doesn’t make much sense for BMW to own a dirt bike company. They are not going to make much money out of it, they don’t know the market and so on. KTM can and does, but for them it makes even less sense to own Husqvarna. KTM already has the brand, knowhow, production facilities etc. to grow organically. BMW must really be dumping Husqvarna for the deal to make any sense.

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      • Mark Pearson says:

        From KTM’s point of view I see the value in absorbing a competitor, but if Husqvarna is such an obvious poor fit for BMW then the only reason I can think of for them to have purchased the company is to flip it. I still think there’s some sort of problem because as fanatical as BMW Adventure riders are it makes sense to me the company would offer dirtbikes.

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  25. CowboyTutt says:

    I’m not that surprised that BMW may be selling off Husqvarna. The engines they (Husky) are coming out with seem superior to what BMW is coming out with on the same platform. Also, KTM is much more dirt oriented and this may be a better fit for Husky. -Tutt

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  26. Tom R says:

    Why would KTM spend millions for Husky, and then kill it off? Seems like an expensive way to do away with a very, very small competitor.

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    • todder says:

      Yeah, your probably right. I’m just curious what they will do.

      Didn’t like where BMW was going with the TE650, but I must admit, it was affordable. Currently looking for dual sport as my third bike and the TE610/TE630 looks like the best option for a larger 6ft rider like me.

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  27. todder says:

    I hope this is a good move and KTM doesn’t kill off the husky brand. I thought it odd that bmw dealers where not carrying newest husqvarna’s.

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