Pricing moves don’t normally constitute big news, and are more likely to show up in our Press Release section, but Aprilia’s announcement yesterday really caught our eye. We noticed that they are not only blowing out 2012 inventory with dramatic price reductions, the 2013 models are also coming down to fight the Japanese for customers straight-up. This is a significant change from their premium pricing strategy in the past. Here is the pricing on several of the 2013 superbike models for the US market.
Ducati 1199 Panigale (w/o ABS) – $17,995
Kawasaki ZX-10R ABS – $15,299
BMW S 1000 RR ABS – $15,050
Aprilia RSV4 R APRC ABS – $14,999
Honda CBR1000RR ABS – $14,800
Yamaha YZF-R1 (w/o ABS) – $14,290 to $14,490
Suzuki GSX-R 1000 (w/o ABS) – $ 13,799
For reference, the 2012 Aprilia RSV4 R APRC (non-ABS) was priced at $16,999 previously. Each of the 1000cc Aprilia V4s feature the sophisticated APRC system, which includes traction control, wheelie control, launch control and quick shift. Here is Aprilia’s press release on the price reductions for remaining 2012 inventory.
New York, NY January 31, 2013 – With four SBK World Championship titles in the last three seasons (Rider and Manufacturer in 2010 and 2012), Aprilia USA is making ownership of the most technologically advanced and confidence inspiring sportbikes accessible to even more riders.
Aprilia USA announced today V4ALL, a strategic price initiative for the Aprilia V4 family. V4ALL is designed to ensure that motorcycle riders who only dreamed of owning an Aprilia will have the possibility of purchasing the most technologically advanced sportbikes on the market at a price that yesterday was unthinkable, but today is possible. “Aprilia is the World Superbike champion,” said Miguel Martinez, President and CEO of Piaggio Group Americas. “It is our V4ALL goal to provide more sportbike riders the opportunity to own and experience a world-championship derived motorcycle.”
Aprilia’s V4ALL offers highly competitive pricing on all V4 models so riders can find the perfect member of the Aprilia V4 family to fit their riding style at a great price. Enthusiasts can own a model year 2012 Tuono V4 R for $12,999, RSV4 R APRC for $13,999 or a RSV4 Factory APRC for $18,999. Lower prices are available on earlier RSV4 R and Factory models and riders are advised to check with their nearest Aprilia USA dealer. For more details on pricing and to find an Aprilia USA dealer please visit ApriliaUSA.com
Each member of the V4 family comes standard with the Aprilia Performance Ride Control (APRC) system, Aprilia’s World Superbike traction control system. The APRC System provides the rider with traction control, wheelie control, launch control and quick shift – a technological platform not yet available on all sportbikes. For more information on the Aprilia Tuono V4 R, RSV4 R APRC and RSV4 Factory APRC models please visit ApriliaUSA.com