The following press release just in from Husqvarna Sport Motorcycle GMBH. The legendary Swedish brands Husqvarna and Husaberg will be “reunited” following the acquisition of Husqvarna from BMW by Pierer Industries AG. Immediately, Husqvarna wants to reassure dealers and customers by stating “Parts supply and Customer Service for all Husqvarna models up to and including Model Year 2013 are guaranteed for the years to come and will remain at the current business location in Biandronno (VA), Italy.” The rest of the press release raises some questions however.
Will both brands survive? The press release appears to be issued by the new Husqvarna entity, but it appears below the Husaberg logo. Nevertheless, only a new Husqvarna model lineup is mentioned, along with the statement that “Husqvarna will enter a positive new era by combining its own rich heritage with Husaberg’s state-of-the-art technology.” Will that technology include the radical 70 degree engine developed by Husaberg (pictured above), which was summarily abandoned by Husaberg in 2013 in favor of lighter, but more conventional KTM designs?
The other interesting thing is the apparent refocus on off-road models (along with presumably street-legal supermotos), which reverses the trend started by BMW when it owned Husqvarna. Is Husqvarna going back to the dirt to avoid competition with sister company KTM on the street? Here is the full press release:
The year 2013 will be remembered in motorcycling history as the year that Husqvarna was reborn.
HUSQVARNA STARTS A NEW ERA OF GREAT SUCCESS
Following the acquisition of Husqvarna by Pierer Industries AG and after careful analysis and evaluation of all aspects, it was decided to reunite what came out of shared roots 25 years ago. In other words, Husqvarna will enter a positive new era by combining its own rich heritage with Husaberg’s state-of-the-art technology.
NEW HUSQVARNA MODEL LINEUP TO BE PRESENTED IN OCTOBER
The new generation of Husqvarna models is already in progress: a new line-up, with brand new exclusive design and the latest technology is being developed and will be offered in the segments Enduro, Motocross and Sportminicycles. There will also be exciting, newly developed products in the Supermoto segment – one in which Husqvarna has enjoyed a lot of success in recent years.
DON´T MISS THE PRESENTATION OF THE NEW HUSQVARNA OFFROAD LINEUP IN SWEDEN; PLANNED FOR EARLY OCTOBER 2013. The new line-up will be presented to the big fan community at the international EICMA show in Milan in early November.
HUSQVARNA SPORTMOTORCYCLE GMBH, OPERATIONAL AS OF OCTOBER 2013
As of October 2013, the new group company “Husqvarna Sportmotorcyle GmbH” based in Mattighofen, Austria, will be fully operational in the production and sale of the new model range to the Husqvarna network of dealers and distributors. Parts supply and Customer Service for all Husqvarna models up to and including Model Year 2013 are guaranteed for the years to come and will remain at the current business location in Biandronno (VA), Italy.