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EBR to unveil new American sport bike at AIMExpo in Orlando


NOTE:  MD added the teaser photo (previously published by EBR) which is not a part of the following press release.

EAST TROY, Wis. – Erik Buell Racing (EBR) announced today that a new sportbike will be unveiled October 16 at the American International Motorcycle Exposition (AIMExpo) in Orlando, Fla.

The new, street-legal high performance motorcycle carries EBR’s model designation 1190RX and is a direct descendant of EBR’s race-bred limited edition 1190RS Super Bike. While the 1190RX shares its sibling’s 1190cc engine and many of EBR’s exclusive performance and handling-enhancing features, it is a new design created to tame the wildest roads and rouse the most demanding riders.

“This is the culmination of decades of dedication, innovation and teamwork,” said EBR founder Erik Buell. “We have been working to create a pure rider’s machine and a true world brand. From the heartland and the heart of America, these are extraordinary motorcycles that discerning riders everywhere will be passionate to own.”

The unveiling of the EBR 1190RX will take place in EBR’s booth number 1157 at the AIMExpo at 12:00 noon on October 16. Media representatives and motorcycle dealers are encouraged to attend, as a number of developments from the EBR team will be announced at that time.


  1. sherm says:

    “that discerning riders everywhere will be passionate to own.”

    In other words, don’t expect competitive prices. That’s OK if the bikes become competitive later on.

  2. glen says:

    Looks like it will have a neat little coffee mug holder on the lower left front of the bike! 😉

    • goose says:

      You mean the floor?

      Seriously, this great. I will not be buying a Buell sport bike but if enough people do I’ll be hoping for a new XB12XT with a detuned 1190 motor.