Italian website moto.it is reporting that the giant auto manufacturer Fiat is in preliminary discussions with MV Agusta regarding either a purchase of MV, or an investment. Somewhat reminiscent of Audi’s recent acquisition of Ducati, the Italian automobile manufacturer might be looking for a premium motorcycle brand to use not only for its potential profitability, but also for purposes of brand awareness and enhancement for Fiat and its many marques (among them, Alfa Romeo). This is reported as in the rumor stages, so stay tuned.
- March 25, 2014
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