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Is Fiat Looking to Buy MV Agusta?

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Italian website moto.it is reporting that the giant auto manufacturer Fiat is in preliminary discussions with MV Agusta regarding either a purchase of MV, or an investment. Somewhat reminiscent of Audi’s recent acquisition of Ducati, the Italian automobile manufacturer might be looking for a premium motorcycle brand to use not only for its potential profitability, but also for purposes of brand awareness and enhancement for Fiat and its many marques (among them, Alfa Romeo). This is reported as in the rumor stages, so stay tuned.

28 Comments

  1. EZ Mark says:

    So that makes MV Agusta a 2-wheeled Dodge? Yikes!

  2. Teflon Ted says:

    Who didn’t plan a toga party, who wouldn’t buy a Italian suit, who doesn’t lust after a Ferrari? Passion, VW wanted it, they went after Ducati. Fiat has passion with Ferrari, Maserati and Alfa. I think it looks like a good fit, but what do I know about business?

  3. Jdilpkle says:

    Fix It Again Tony

    • allworld says:

      Still stuck in the 70′s? fast forward 40 years……..

    • tori zimbalis says:

      Fix it again tony owns the controlling share in your beloved Chrysler….

      FIAT should nurture MV it deserves this

      I know Gianclaudio would approve and so would “the count”

      • allworld says:

        Actually the name of the new company is “Fiat Chrysler Automobiles” or FCA for short and Fiat owns 100% of Chrysler.
        I agree Fiat has the resources to build MV up and few would object to such a merger.

  4. TimC says:

    Wow, MV Agusta bikes will now be reliable! Oh, wait a minute….

  5. Gary says:

    Neither brand is especially interesting to me. Maybe together they will be better than the sum of their parts. I hope so. Fresh blood would be nice.

  6. Alon Walker says:

    Sergio the genius now has Chrysler cash, time to go shopping …

  7. david says:

    Yeah right, I definitely want to by my bike from a car dealership, it’s already bad enough at a bike dealer.

    • allworld says:

      The biggest is problem is, What Dealerships? There are only a handful now, with Fiat that would change.

  8. Ricardo says:

    If Fiat buys MV Agusta, we can all foreget about the most beautiful bikes being produced today and welcome ugly models like the Fiat 500…

    • allworld says:

      Yeah, like VW is designing Ducati’s………

    • MGNorge says:

      You might want to have a look at the Alpha Romeo 4C that just hit the streets. Fiat and all itss holdings has some impressive machines. MV could use some cash and this link would keep it Italian, if that matters?

  9. allworld says:

    This is fantastic news, MV Agusta is producing some great bikes, but they need distribution, and FCA has that. A showroom with Maserati, Alfa Romeo and MV Agusta Motorcycles would be a good fit.
    I hope it happens, and soon.

    • Biker_911 says:

      I would agree with you. MV Agusta is right on the verge of becoming a major player and this migh push them over the top. I would consider one of their bikes if the had a better dealership network and this could give it to them if they do it right,.

  10. Gham says:

    Fiat’s going to buy them? What a laugh,more like Chrysler is going to buy them.Wish it was Moto Guzzi instead and we could get an employee discount!

  11. ApriliaRST says:

    I think there might be some synergistic potential to the two brands under one corporate roof.

    Italy has been building some attractive products.

  12. Don Fraser says:

    So when they finally end up bankrupt, they can take MV down with them?

    • Gary says:

      That’s what I thought, Fiat is or was close to bankruptcy, and now they MAY be thinking about buying MV?? I guess like when K-Mart was near bankruptcy and decided to buy Sears, now both are still floundering in my opinion, and the merger didn’t help either one as far as I can see.

      • Bocker says:

        Fiat managed to get a massive chunk of cash from GM when GM bailed out of their partnership. I think they’re doing fine at the moment, but the next few years will tell the real story. If they can’t release good product in the US from both their Italian and US marques, it could go pear shaped pretty quickly.

        • Norm G. says:

          don’t know much about Fiat’s financials, but I do know they’ve entered back into a market where cars are consumed with reckless abandon…? and buying decisions are made on nothing more than a vehicle’s “novelty”. I’m thinking they’re going to be just fine. hyundia (and willis) knows what I’m talkin’ ’bout.

          • jake says:

            Yea, and don’t forget about China. It’s auto market is probably only half developed and yet it buys more vehicles than the U.S. now. With China coming on line, you have to be bullish about most of the auto industry. Strong growth potential for the forseeable future.

            Also, Southern Europe and the Mediterranean world and culture needs an auto manufacturer. Will it ever be super successful? Probably not cause the people in that region are lazy and don’t like to work much – they have other priorities – but they do just enough to get by and same can be said for their auto industry.