With its two big German rivals owning motorcycle brands (including BMW and Volkswagen Group, which owns Ducati through Audi), you might not be surprised that Daimler (owner of the Mercedes brand) is looking for a marquee European motorcycle manufacturer to acquire, or invest in.
The rumor that Daimler may purchase a significant portion of MV Agusta has been circulating for a while, but is now getting significant press in Europe. MV is planning to offer shares to the public, in any event, to sell off a minority interest and raise capital for new product development. A big cash infusion from Daimler, together with the Mercedes engineering and R&D muscle, might be the perfect solution for MV’s development needs. Stay tuned.