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“One Yamaha”: L.A. Auto Show Displays Diversity of Company Products

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We all know Yamaha is a prominent and respected member of the motorcycle community, but most of us have no idea how diverse the company’s product line is.

You may have a Yamaha musical instrument or audio device (after all, the company’s symbol includes a tuning fork), but did you know you could dust your crops with a remote controlled Yamaha helicopter? Or win a snowmobile race on one of its machines when Winter precludes riding motorcycles? How about powering your boat with a 350 horsepower Yamaha outboard engine?

If you have come to trust Yamaha performance and reliability on two wheels, you might want to check out the company’s other products at the “One Yamaha” exhibit, which is on now at the L.A. Auto Show (ending Sunday, November 27).

Here is the full press release from Yamaha about the One Yamaha display:

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LOS ANGELES, CA–(Marketwired – November 18, 2016) – Yamaha Motor Corp., USA, (YMUS) and Yamaha Corporation of America (YCA) have brought together one of the most comprehensive and diverse displays of Yamaha products ever seen in one location for the 2016 Los Angeles Auto Show in downtown Los Angeles.

Now through November 27, the “One Yamaha” display comprises a widely diverse collection of Yamaha manufactured products from Side-by-Side vehicles, Motorcycles, Watercraft, Marine Engines, Snowmobiles, e-bike systems, unmanned helicopters, golf cars to music and professional audio equipment.

Visitors to “The Garage” and GO Exhibit at the Los Angeles Auto Show will witness the range of products in unique and interactive displays that will allow gear, gadget, motorsports and music enthusiasts to touch and feel the products and talk to Yamaha employees and product experts about the various models on display.

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The One Yamaha display was inspired by YMUS President Terry Okawa based on the concept of showing the world just how diverse and varied Yamaha brand products have become. Bob Starr, YMUS’s national corporate communications manager, and Dave Jewell, YCA marketing communications manager, spoke to VIP guests and media during a reception in “The Garage” on November 17.

“Yamaha is unlike any other company in the world with a diverse product line and passion that spans every lifestyle and every age,” Starr said. “Yamaha is bringing together its many product segments under one roof at the Los Angeles Auto Show to symbolize the company’s commitment to manufacturing the most robust and varied line of powersports, mobility, music and audio products that’s ever been assembled under a single brand.”

“When most people think of Yamaha, they envision either a powersports product or musical instrument, yet they are inevitably surprised when they get to experience the breadth of product offered by ‘One Yamaha,'” notes Jewell. “We are here at the Los Angeles Auto Show to build that awareness and branding, by displaying a vast collection of products that our shared customers would love to have in their ‘Garage.'”

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The full line of Yamaha product segments that are represented within the company’s Los Angeles Auto Show exhibits include motorcycles, ATV and Side-by-Side vehicles, snowmobiles, outboard engines, Skeeter Bass Boats, WaveRunners, Jetboats, Golf Cars, generators, pressure washers, RMAX unmanned helicopters, JWX-2 Wheelchairs, eBike systems, Yamalube products, and Yamaha music and pro audio products.

More information on all Yamaha products can be found at https://www.yamahamotorsports.com and http://usa.yamaha.com.

Follow Yamaha Corporation of America at www.facebook.com/YamahaMusicUSA, www.twitter.com/YamahaMusicUSA and www.instagram.com/YamahaMusicUSA #YamahaMusic, #iPlayYamaha
Follow Yamaha Motor Corp., USA, at www.facebook.com/yamahamotorusa, www.twitter.com/yamahamotorusa and www.instagram.com/yamahamotorusa #Yamaha #YamahaMotor #YamahaMotorUSA

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23 Comments

  1. -D says:

    Not too many companies in this world can make such a wide variety of products, and do each and every one of them so well as Yamaha does. Beautiful well engineered motorcycles, and the same is true throughout their entire product line-up. Have you ever picked up and played a Yamaha guitar?
    The best sounding acoustic guitar I ever heard was a Yamaha. The Yamalube Chemical line is also cream of the crop. I use Yamalube products on my HONDA.
    Yes, they are that good.

  2. Jeff says:

    I think Yamaha is so closely aligned/partnered with Toyota that they’ve agreed not to compete, I.e. no Toyota motorcycles or Yamaha cars, though I believe they’ve built cars in the past. Should they build a car now, odds are it’d be badged as a Toyota.

    • Curly says:

      Toyota owns 14% of Yamaha and is also one of Yamaha’s best customers. Yamaha makes a lot (make that a ton) of engines for Toyota and would not want to lose that source of income. Back in the 60’s the Japanese ministry of international trade (MITI) decreed, “no more car exporters” and Yamaha chose to comply and become a supplier instead. That doesn’t mean that someday they won’t combine again to produce another boutique car like they did with the Toyota 2000GT.

  3. Fivespeed302 says:

    I find it interesting that a company as diverse and well respected as Yamaha doesn’t build automobiles. I bet they could make an affordable Slingshot killer and sell it through their already expansive motorcycle dealership network. They could even use and adapt that sick 350 hp outboard motor for it.

  4. pBrasseur says:

    Yamaha is a wonderful company no doubt. Diversity is incredible. Everything they make is well made, solid and reliable. Great logo BTW

  5. teelee says:

    These companies make motorcycles for one or two people, snowmobiles for one or two people, water craft for one or two people, motorcycles with two wheels in the front/ATV’s/side by sides for work or play but the companies need to develop a new segment to be sold at motorcycles dealerships. This new segment needs to be personal Helicopters that have a 300 pound driver weight limit. The roads are crowded and this would relieve traffic jams. I believe this could be done and retail for 14,999. Hey, its just a thought.

    • Jeremy in TX says:

      Honda makes private jets now, so they’ve got that covered.

    • Scott says:

      The cure for traffic jams is a motorcycle.

      Think about how many people in a typical metropolis would have to use helicopters before it made a difference in traffic congestion. Hundreds… Thousands, even!

      Can you imagine thousands of helicopters flying all over the place? People have enough trouble driving cars and not crashing into each other!

  6. The Spaceman says:

    I was looking for the Toyota GT 2000 from the early 1960’s. Yamaha’s built it’s engine, which for its day was extremely high tech.

    • Curly says:

      Yamaha assembled the whole car for Toyota too. Some of the engine design carried over into the XS650 so it was the beginning of a good partnership for them.

    • Dave says:

      The excellent v6 engine in the original Ford Taurus SHO was also from Yamaha. Many examples are still running strong 25+ years and millions of miles on.

    • Norm G. says:

      don’t forget Leno’s most favourite engine ever. the 4.8L V10 of the Lexus LFA supercar. iirc Yamaha also used their acoustic engineering boffins to tune the sound of the engine and exhaust…

      https://en.wikipedia.org/wiki/Toyota_LR_engine

  7. Provologna says:

    Happy Thanksgiving to Dirck and the wonderful group of enthusiasts here at MCD.

  8. dt 175 says:

    Isn’t Mallorca an island? I’m thinking Jorge doesn’t give up his tri-powered, 1100 bhp bass boat…

  9. azi says:

    Their traditional musical instruments (brass, woodwind etc) are also excellent – they’re real sleepers, with no musician ever making a mistake picking one.

  10. falcodoug says:

    Harley could do that, oh wait.

  11. carl says:

    Great but when are they going to replace their full touring motorcycle with the latest Vmax engine???