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Volkswagen Group Says Audi Will Keep Ducati

After all the back-and-forth in the last 12 months concerning a possible sale of Ducati by the Volkswagen Group, a senior executive has stated that Ducati will be held on to by its Audi division … for reasons beyond labor group objections to a sale.

Audi boss Rupert Stadler indicated VW can meet its financial obligations resulting from the emissions scandal without having to unload Ducati.  He stated “I can assure you that Ducati belongs to the Audi family … Ducati is the perfect implementation of our premium philosophy in the world of motorbikes.”

Some are speculating that as VW moves swiftly to emphasize electronic vehicles, traditional, high-performance brands in the Volkswagen Group, including Ducati and Lamborghini, will gain importance as an adjunct to the EV philosophy.


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12 Comments

  1. Adam says:

    Very smart of them to keep Ducati!

    Read also another very good article about this:

    https://imotorbike.my/news/2017/12/audi-abandons-plans-to-liquidate-ducati

  2. Bing says:

    Under VW ownership, you better count there are two wheels before you sign the papers for a Ducati. When you buy a VW 4 door sedan, you better count that there are four passenger doors, and not three passenger doors and one hatchback door. VW will screw you over for a dollar and call it German efficiency. 🙂

  3. P Harris says:

    Considering Ducati is the only part of the VW Group that isn’t classified a criminal organization (unless you look at their parts catalog) this seems like a good move. Kind of like the bodega that fronts a coke distributor.

    • Norm G. says:

      re: “Considering Ducati is the only part of the VW Group that isn’t classified a criminal organization (unless you look at their parts catalog)”

      LOL pay attention everyone, here’s a man who knows comedy.

  4. Ricardo says:

    Yes VW, you must keep Ducati to return some of your lost reputation back. Ducati is a great name with great motorcycles, no need to expose a great brand like that by selling it to someone right?

  5. Norm G. says:

    i thought this issue was long settled. they’ve already us 2x already they were keeping it.

    • Jimmihaffa says:

      Ring a bell and I’ll salivate, You can call me Pavlov’s hund…just don’t call me Brian Wilson..BNL

    • xLaYN says:

      just what I was going to say (NG Voice).

      With the Kawi H2RRRRRR multi turbo and it’s related price you can see the door opening to the Duc v4 super ultra turbo quatro/2 or duplo opening (of course with the related price to it)… which Buggatize somehow the prices… maybe there is an opening for a more luxurious (even more) motorcycle brand spawn from Ducati?

      I humbly suggest Ducayron… as the name of our new motorcycle overlords (ng voice again)….

      Sweet Jesus… that was odd…

  6. MotoMaster39 says:

    They probably had a change of heart once they saw what other people were willing to pay for Ducati. Audi has gone pretty conservative styling wise and people say their cars look boring/all the same now, but it’s probably still better for Ducati that way than if Volkswagen had kept ownership.

    • Jeremy in TX says:

      What do you mean? VW did keep ownership.

      • MotoMaster39 says:

        In a broad general sense, they are still owned by VW. The fact that Audi will now control Ducati suggests that they will be managed at least, by different people.

        Let’s say you own an Infinity G37 and it breaks down. Would you call a Nissan dealership, or a an Infinity dealership? In a broad general sense, you own a Nissan vehicle, but why would you call the Nissan dealership first, just to be refered to the nearest Infinity shop? Similarly, you would call Inifinity H.R department and not Nissan’s if your local dealer was being a jerk.