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Suzuki and Yoshimura Celebrate 40-Year Partnership- 2018 GSX-R1000 Race Bike Livery Unveiled 


Chino, CA (March 25, 2018) – The 2018 racing season will not only see Yoshimura Suzuki Factory Racing team back on track to defend its MotoAmerica Superbike Championship, it also marks the 40th anniversary of one of the most successful partnerships in the history of the sport.

In 1978, Suzuki and Yoshimura formed a formal partnership making the Yoshimura Suzuki Factory Racing squad the official factory entry in AMA Pro Road Racing. It proved to be an incredibly fruitful alliance. In 40 years of racing, Yoshimura Suzuki Factory Racing has become the most successful team ever in MotoAmerica AMA Superbike.

Yoshimura Suzuki Factory Racing boasts 14 MotoAmerica AMA Superbike Championships and a total of 189 wins. That helped give Suzuki both the all-time record for MotoAmerica AMA Superbike Championships and series wins by a manufacturer.

In addition to the premier Superbike class, Yoshimura Suzuki Factory Racing has also won numerous support class championships.

Marking the 40th anniversary of Yoshimura and Suzuki, the team will showcase a bold, all new racebike livery and there will be a series of commemorations during the 2018 MotoAmerica Championship season.

“Motorcycle racing is a forward-looking sport, but it’s nice to stop for a moment and reflect on the major accomplishments Suzuki and Yoshimura have achieved over the years,” said Kerry Graeber, Suzuki’s Vice President of Sales and Marketing. “It’s wonderful to look back and realize how many great riders have ridden under the Yoshimura Suzuki banner. From Wes Cooley, to Kevin Schwantz, Doug Polen, Jamie James, Scott Russell, Mat Mladin, Ben Spies, Toni Elias, Roger Hayden, and so many more. The team has built an amazing legacy and we want to honor that relationship that began 40 years ago.”

The success of the team actually pre-dates the formal agreement the two companies made in 1978. The year before Steve McLaughlin raced a Yoshimura Suzuki GS750-based Superbike to victory at the Laguna Seca Raceway round of the 1977 AMA Superbike Championship. It marked the first win by Suzuki in AMA Superbike and proved to be the seed that blossomed into a partnership that was formalized in 1978.

Wes Cooley became the first Yoshimura Suzuki AMA Superbike Champion in 1979. He defended that title in 1980. Cooley relished the time he had with the team and the close relationship he had with team founder Hideo “Pops” Yoshimura.

“I always wanted to give my all when I rode for Pops, because he gave his all for me and the team,” Cooley said. “The iconic image I have in my mind is Pops grinding on a cam, looking to get every last ounce of power out of the motors he built. Pops set the tone for his company and it’s good to see those who followed in his footsteps carried on that tradition of hard work and craftsmanship.”

Jamie James, Mat Mladin, Ben Spies and Toni Elias followed in Cooley’s footsteps to become MotoAmerica AMA Superbike Champions while riding with Yoshimura Suzuki.

“We are fortunate to have such a great partnership with Suzuki,” said Yoshimura’s Don Sakakura, President of Yoshimura Racing. “Dating back to the days of the GS750 and GS1000 and through to today’s legendary GSX-R line of sportbikes, Suzuki has always provided us top-notch motorcycles to take to the race track.”

Yoshimura Suzuki is coming off another record-setting season. The newly-designed Suzuki GSX-R1000 enjoyed a stunning debut season. The team simply dominated the 2017 MotoAmerica Superbike Championship winning 13 of the 20 rounds and finishing first and second in the championship with riders Toni Elias and Roger Hayden.

The team is preparing its title defense and the 40th Anniversary of Yoshimura Suzuki. The season opens at Road Atlanta in Braselton, Georgia, on April 13-15.

4 Comments

  1. Provologna says:

    Nice report. I wish the bike looked better, but it obviously goes like stink!

    I estimate the pictured bike makes at least twice the power of Wes Cooley’s 1979 GS1000S Championship Winner. For almost identical displacement, that’s a remarkable improvement over 4 decades.

    In 40 years hence, will ICE’s exist? Will this Championship exist?

    Of current MotoGP fans under age 45, I wonder what ratio know that Freddie Spencer simultaneously won both the 250 and then-open class 500 2-stroke Championships, sans rear brake on both bikes? One of the US MC “glossies” published an image of at least one of Freddie’s bikes, with left foot control area revealing no rear brake pedal.

    • Scott says:

      I assume you meant “right” foot control area, and do you happen to have a link to that? Because as long as I’ve been involved in road racing, the bikes at any level have been required to have front and rear brakes by rule, whether you use them or not. A lot of guys now use thumb brakes, but I doubt anyone had that in 1985…

  2. ROXX says:

    MD does a story that hits close to MotoAmerica???
    Did hell freeze over?

    Seriously, thank you and I’d like to see more coverage of the bikes, the riders, and the races.
    Charity starts at home.

    • Fred M. says:

      I agree. I’d like to see more coverage of the upcoming “Stock 1000” class. That’s bikes that are pretty close to showroom stock, minus mirrors and lights. I don’t want to know which bike can win with a few hundred thousand dollars of R&D, custom machining, and factory-only parts. I want to know which one is best as it sits in the dealership.