A Sorry State of Affairs, But An Opportunity, As Well
A Sorry State of Affairs, But An Opportunity, As Well
By Dirck Edge
Motorcycle sales have been hit hard by the current economic downturn. Financing is part of the problem, but consumer fear may be the biggest part. Particularly in this country, where motorcycles are more often toys than essential transportation, manufacturers must be gravely concerned about the prospects for a turnaround in sales.
We call upon our brilliant readers to offer advice to the industry. Don't be shy or feel presumptuous. Let us know what you think about where manufacturers should take motorcycling in this difficult economic environment.
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