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2018 World Ducati Week: Biggest Motorcycle Party Comes to an End (with video)


Ducati certainly knows how to build, and maintain, passion for its brand among owners and enthusiasts around the world. The Misano Circuit (Circuit Marco Simoncelli) just finished hosting the 10th edition of World Ducati Week with record attendance. Racing, music and other forms of entertainment kept fans occupied. A “Race of Champions” featured Ducati stars of WSB and MotoGP, past and present, aboard Panigale V4 S motorcycles.

Here is a press release from Ducati describing WDW, together with pictures and a video:

  • 91,596 attendees in three days: the 10th edition of the WDW beats all previous records by over 10,000 Ducatisti
  • Races, shows, music, emotions and tens of thousands of motorcycles close the Ducati weekend at the Misano World Circuit “Marco Simoncelli”
  • The “Race of Champions” which thrilled fans on Saturday continues with the auction of 13 Panigale V4 S motorcycles raced by the Ducati riders on eBay

Misano Adriatico, Rimini, 23 July 2018 – The 10th edition of World Ducati Week, the international gathering that brings the Ducati community together every two years, ended with a record turnout. WDW2018 engaged and excited tens of thousands of motorcyclists coming from all over the world, meeting at the Misano World Circuit “Marco Simoncelli” from 20 to 22 July to celebrate and share their enthusiasm for Ducati.

An incredible number of people and lots of motorcycles made this unique celebration even greater. In three days there were 91,596 attendees at the Misano World Circuit, exceeding the previous record of 81,000 attendees set in 2016 by 13%. The participants travelled to the Adriatic Riviera from five continents, representing 73 countries. While 60% of the riders were Italian, the remaining 40% are evidence of the power and appeal of the Ducati brand around the world. Of particular note were Ken Lu and Lv Fei, the two Chinese riders who rode their Multistrada 1200 Enduro from Xinjiang (China) to Bologna in only seven days. The journey across continents was an extraordinary undertaking which saw them travel 7,575 km through 10 countries to arrive at Misano Adriatico.

Many activities and opportunities make WDW2018 a unique event. Meetings and autograph sessions with Ducati riders, riding courses and test rides of new motorcycles, taxi drives on the track with high performance Lamborghini, Audi and Seat cars, technical courses at Ducati University, performances by stuntmen and laps on the track all take place. Many thematic areas, each with different activities and atmospheres, include the colourful “Land of Joy” of the Ducati Scrambler world, the Monster Village (celebrating the iconic bike’s 25th anniversary), an area dedicated to the Panigale and the Multistrada Experience featuring Carlin Dunne’s Multistrada 1260 Pikes Peak, winner of Pikes Peak 2018 race.
The exclusive “preview room,” prepared just for WDW2018 participants, also aroused great interest and long queues, giving visitors a preview of one of Ducati’s new motorcycles for 2019.

The event surface area was impressive, including a total of about 90,000 square metres inside the Misano World Circuit “Marco Simoncelli”, 75,000 in the paddock and more than 15,000 dedicated to the off-road area and Ducati Scrambler Flat Race & School and DRE Safety.

One of the most exciting moments of this edition of WDW took place at 1 pm on Saturday, 21 July when the “Race of Champions” started, preceded by a spectacular flyover of the Frecce Tricolori aerobatic team. The race featured 12 Ducati MotoGP and SBK Champions competing on the Misano circuit riding the Panigale V4 S, specially prepared with racing configuration and customised liveries. A show without equal that only Ducati could offer. A real race that was won by Michele Pirro, followed by Rabat, Forés, Miller, Melandri, Rinaldi, then Dovizioso, Siméon, Petrucci, Lorenzo, Abraham and Bayliss to complete the exceptional line-up of the “Race of Champions”.

Ducati also decided to give to fans all over the world the chance to buy the 13 Panigale V4 S bikes from the “Race Of Champions” (including the one prepared for Chaz Davies, unable to participate due to an accident during training, and therefore replaced by Xavier Siméon) through a public auction on eBay. A dream that becomes reality for the fans of the brand starting at 6 pm on Saturday afternoon, an incredible number of bids being made on the motorcycles before the auctions end on Saturday, 28 July at 6 pm.
Saturday night the music of Radio Deejay and the Street Clerks band provided an entertaining and engaging evening on the stage set up in Piazzale Roma in Riccione. Claudio Domenicali and the Ducati riders greeted all the Ducatisti, receiving in turn tributes of affection and esteem from the large audience. The stage was then left to Nina Zilli and her music, another gift for the participants of World Ducati Week and for the large audience in Riccione, all engaged in a weekend dedicated to “desmodromic sound”.

All Ducati employees were actively involved in planning the event, and during the weekend of the WDW, which this year included more than 250 people from the company (managers, engineers, technicians and employees) as part of the organisational staff.

Ducati was able to count on the collaboration of the Municipality of Misano, as well as the Municipalities of Rimini, Cattolica and Riccione, not to mention the government of the Republic of San Marino, which organised and supported the evening events. Last, but certainly not least given its key role, the Marco Simoncelli Misano World Circuit which has hosted all editions of the WDW right from the start.

These are the numbers of WDW2018:

  • 10,250 laps on the track completed by cars and motorcycles during WDW2018
  • 43,000 photos taken by staff photographers (900 GB of photos)
  • 72 hours of video shot by the staff during the three days of the event
  • 73 nations of origin of the 91,596 WDW2018 participants
  • 147 DOCs (Ducati Owners Clubs) present at WDW2018, from 33 countries, 5 continents
  • 249 different activities carried out during the three days
  • 30 minutes, the time it took for the parade of Ducati motorcycles to exit the Marco Simoncelli Misano World Circuit as it departed for Rimini
  • 18 hours of DRE Safety
  • 24 hours of DRE Enduro (with Multistrada 1200 Enduro)
  • 40 bikes available for test rides, for a total of 1,200 test rides
  • 500 tests using the Air Force flight simulator in the paddock
  • 6,000 photo portraits taken of the Monsteristi
  • 15 special Monster bikes selected for the “Garage Contest”
  • 10 motorcycle finalists at the Heritage Contest
  • 8 Audi R8, 3 Seat Cupra TCR and 4 Lamborghini Huracán Performante vehicles available to the public for a taxi drive on the track
  • 2 Desmosedici GP “MotoX2” twin-seaters on the track with Randy Mamola and Franco Battaini for laps on the track dedicated to the WDW2018 participants
  • 1 World Ducati Wedding celebrated by Chaz Davies and 2 marriage proposals made at the WDW
  • 388 Ducati and Ducati Scrambler flags at WDW2018
  • 3 Live bands in the paddock
  • 3 hours of live music during the “Sound of Passion Night”: Linus, Street Clerks, Nina Zilli, DJ Alex Farolfi


Digital Ducati numbers:

  • WDW2018 dedicated website with 45 pages for a total of 612,000 page views since going online
  • Instagram: Impressions: 17 million, Reach: 13 million
  • During WDW2018 the official account exceeded 800,000 followers
  • Facebook: Impressions: 22,898,694, Reach: 14,949,151
  • WDW2018 App downloads: 13,105
  • Race of Champions live stream: reached 631,477 people
  • SKY live broadcast: 2 hours
  • Facebook stream: 2 h 22 m 06 s Race of Champions (+ 1 h 17 m 34 s Flat Track, for a total of 3.5 hours of live streaming)

“Race Of Champions” numbers:

  • 142 Ducatisti guests in the “Race of Champions” starting grid
  • 13 Panigale V4 S motorcycles made with unique liveries
  • 15 world titles at the WDW of which 11 in the “Race Of Champions”

Land of Joy numbers:

  • 300 sessions of Flat Track School
  • 150 hours playing basketball
  • 240 hours of non-stop music played on the Land of Joy stage
  • Two Ducati Scrambler Sixty2s made 750 spins in the Ducati Scrambler Silodrome
  • 8 elimination challenges between the official Ducati riders at the Ducati Scrambler Flat Track Race
  • 1,124,053 people reached by the Ducati Scrambler digital channels
  • 103,450 people interacted with the Ducati Scrambler channels
  • 100 hot-air balloon rides in the WDW2018 Land of Joy


See more of MD’s great photography:

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10 Comments

  1. Krisd says:

    From the photo above with Ducati bosses & crew standing and the audience behind them;

    Casey Stoner- CHECK
    Troy Baylis- CHECK
    Jackarse (Jack Miller)- CHECK

    I’m happy 🙂

  2. Butch says:

    Rumor has it that HD is planning a similar event in the near future, complete with a weenie roast around a campfire, swillin’ mass quanities of buttwipers served by overweight, middle aged, heavily tattooed wimmen in thongs.

  3. John says:

    Passon for a brand is good business. Harley and Honda do it. Passion also equals fun and isn’t that why we all ride.

  4. Like my dad used to say, “you don’t sell the steak, you sell the sizzle.”

  5. Mick says:

    Ducati seems to be getting a sort of lifestyle thing going. I’ve had one Ducati or more for 25 years now and they’re just motorcycles to me. I have some Yamahas, a Honda and a KTM too. Same deal. They might as well be golf clubs. They are not part of my identity.

    If people get a kick out of that sort of thing, I don’t care if they run with it. You’ll just never sell me on the idea.

    • TF says:

      I think a lot of Ducati owners, non-owners, and Ducati haters try to make the bikes more than they are. You are right,,,,,they are just another motorcycle.

      • NickST4 says:

        If we have to explain it, you won’t get it!

        • Mick says:

          I actually get it. When I bought my first Ducati, a ’92 900SS. I had occasion to sit and gaze at the thing in my garage without working on it. That was the fifteen minutes of fame that motorcycles got in my life. Your results may vary. I can’t say anything bad about it.

          For about five miles once when I was driving between Breda and Amsterdam, NL I knew what it was like to be a car guy, don’t ask me why. But these brief glimpses help me to understand car and bike guys.

          I have nothing against these people. They are in love. How can I fault them for that?

          I love the activity. The equipment, to me, is just that.

    • Bill Whitred says:

      Me too. I have a soft spot for Triumphs. First bike was SUPER bike. T120R 1970. I still have it. Beyond that, just what I NEEDED at the tine

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