MV Agusta’s 675cc F3 is a hotly anticipated bike, but what about those of us who want a more-upright seating position and a lower price? As we reported in June, MV has a naked Brutale version on its way, to be revealed officially at the upcoming Milan EICMA show in November. But there won’t be much to reveal, as there’s a spy photo of the bike circulating on the Web (which you can see here), and MV Agusta CEO Giovanni Castiglioni has revealed the bike’s price (under 9,000 Euro) in an interview with freelancer Tor Sagen.
The Brutale 675 B3 will use the faired F3’s tube steel/aluminum chassis and single-sided swingarm, but have different bodywork and controls. The motor will also be in a different state of tune, probably producing five or 10 less horsepower than the F3’s claimed 120 at the crank. Italy’s Motociclismo magazine reports the bike will weigh in at 368 pounds dry.
That low price heralds a new era for MV Agusta. At around 8800 or 8900 Euros, the Brutale 675 is priced 190 Euros under the Triumph’s Street Triple R’s Italian pricing, and the F3 is 11,900 Euros, also near its Japanese and British rivals. But that’s not all—more 675-based models (including what Castiglioni calls an “MV Agusta interpretation of what could be a motard”) are in the development pipeline, as well as an 800cc Triple-cylinder sportbike and naked. Castiglioni told Sagen that this new “midrange” lineup “will allow us to double sales,” and put the 20-year-old company “in direct competition with Triumph and the Japanese.”
Will the more-established players be looking worriedly over their shoulders any time soon? Probably not in the near future. MV Agusta has limited production capacity and a tiny dealer network, and Castiglioni told Sagen he wants MV to remain small and family owned. But the 31-year-old Castiglioni seems like a smart and ambitious guy, with a vision of following auto manufacturer Porsche’s resurgence and success. I’d expect the iconic brand to become more established and have a much more certain future after years of uneven performance.