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Ujet Electric Scooter: Is This How Young People Will Get Interested in Two Wheels? (with video)

Picking up a test bike recently from a Japanese OEM, I spoke with a motorcycle industry veteran briefly about the topic on everyone’s mind, i.e., how do we get young people interested in motorcycling?  How do we get them away from their cell phones and social media long enough for them to learn to love motorcycles? Maybe a machine introduced at the Consumer Electronics Show (CES)  in Las Vegas earlier this week provides a clue.

The Ujet electric scooter isn’t powerful (it has a top speed of 30 mph, or so), isn’t inexpensive (the longer-range version will cost close to $10,000), and it certainly isn’t attractive by traditional motorcycle design standards. Nevertheless, after watching the video (take a look below), maybe it will push the right buttons for Millennials, and even younger riders.

It’s electric, and therefore perceived as environmentally friendly.  It charges in just a couple of hours, and comes in two versions with ranges of 43 miles or 93 miles. It even folds up nicely to store in your garage (or apartment). You could probably wheel it into your office if you commuted on it to work.

The Ujet connects to your iOS or Android phone, and you can use the phone to unlock the scooter, obtain directions, monitor performance and battery level, etc.

Rather than get into all of the design details, take a look at the  following summary from Ujet, and the short video at the bottom of this page. Tell us what you think in the comments section.

Key features of the Ujet electric scooter include:

Clean technologies: All elements of the Ujet electric scooter were built to be friendly to the user and environment alike. It offers a high performance smart battery available in two sizes with an estimated range up to 70 km (approximately 43 mi) or 150 km (approximately 93 mi), and can be charged from any regular power socket. About the size of a cabin-size suitcase, the battery is removable, portable, and rollable, allowing for easy and convenient transport.

Connectivity solutions: For smart and easy control, riders can control their Ujet electric scooter directly through their iOS or Android app. Riders can unlock their scooters with their smartphone, receive step-by-step directions to where it is parked, share it remotely with friends and family, and can disable it remotely if the anti-theft protection sends a warning that the scooter has moved without their command. What’s more, the app allows riders to monitor scooter performance, including battery level, mileage, saved carbon dioxide emissions, and more, as well as easy access to customer support with locations of nearest service shops, and the ability to easily communicate with a dedicated support team.

Additionally, a personalized touch interface provides easy access to navigation, voice control, music streaming, telephony functions, and the front-facing HD camera, which can take video that can be later downloaded and transferred. When in motion, riders can access basic functionality of the interface using buttons on the handlebars, allowing them to focus on the road and have a safe, distraction-free experience.

The Ujet scooter also hosts numerous connectivity options, including SIM card with 3G connection, GPS, WiFi and Bluetooth. By actively collecting and processing the data from over 20 sensors, it can alert the rider if there is a potential issue with any of the scooter’s key components.

Advanced materials: The Ujet electric scooter is equipped with the lightest tire in its class – the world’s first nano-augmented tire. Made with applied TUBALL™ containing single-wall carbon nanotubes, the tire is equipped with strong and conducive materials that provide unprecedented performance and safety. The advanced materials within the tire increases wet and dry grip by 2x and, therefore, increases traction. Additionally, the high performance materials in the frame, which include alloy and carbon fiber composite (can be up to 40 per cent lighter than aluminum), allow the Ujet electric scooter to weigh just 43kg (95 lbs) and be robust, durable and secure at the same time.

The spoke-less orbital wheel includes a suspension system and larger diameter lightweight brakes, which offers a smooth ride, and the in-wheel electric motor combines optimized size with powerful performance (5,44 hp and 90 Nm torque), ensuring great acceleration in any conditions.

Disruptive design: Striking a balance between the high performance technology and an iconic design, the Ujet electric scooter is a combination of unique and futuristic design. When designing the electric scooter, the Ujet team turned to the organic shapes in nature, paired with contemporary architecture for inspiration. The asymmetrical and sculptural frame make the scooter look bold but also easy to handle, and the ability to quickly and easily fold and store the scooter adds to its convenience.

The Ujet electric scooter is available in the Diamond or Curved shape, with a low or high seat and small or large battery, in six colors, including Concorde White, SoHo Grey, Piccadilly Blue, Uptown Black, Bel Air Blue, and Shibuya Gold – giving every city dweller the ability to enjoy the urban mobility experience, the freedom to travel with distinctiveness, and to express themselves individually in a crowded area.

The first accessories for the electric scooter are also available, including a helmet, leather gloves and fast charger. The Ujet helmet offers leading-class protection and safety, while incorporating unique style of the Ujet. Available in the same six colors of the scooter’s body, the helmet can accommodate standard hands-free communication or a special Ujet microphone with speakers.

The Ujet touch-screen gloves, made of real leather and available in two styles and different sizes for both men and women, offer users increased protection and warmth, while being a stylish accessory at the same time. And the Ujet fast charger allows users to decrease the full battery charging time to one hour and 30 minutes for the small battery and to three hours for the large battery.

Ujet plans to launch in many European cities (Paris, Milan, Barcelona, Madrid, Rome, Luxembourg, Amsterdam, etc.) in the first half of 2018, followed by the U.S. (starting with California and Florida) as well as Asia in the second half of 2018. The price for the Ujet electric scooter will be targeted at around $8,900 USD for the small battery, and $9,990 USD for the large battery*. Reservations are now open at www.ujet.com.

The Ujet electric scooter will be on display, along with a virtually guided tour of the scooter and its features, in the Ujet booth in the Smart Cities section (Tech East, Westgate 2018) at the Consumer Electronics Show (CES) Unveiled 2018 event, taking place Sunday, Jan. 7, 2018 from 5-8:30 p.m. PT in the Shorelines Exhibit Hall in Mandalay Bay, as well as throughout the duration of the CES conference.

* These prices may vary due to applicable taxes and duties.


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94 Comments

  1. oldjohn1951 says:

    If you want the young people on motorcycles then they have to have marketing targeted at them. Honda’s “You Meet the Nicest People…” and Kawasaki’s “Let the Good Times Roll….” were nothing more than great marketing ideas that brought people that never considered motorcycling into dealerships. Sorry, but enticing someone into motorcycling with an expensive, underpowered electric scooter just doesn’t cut it. Manufacturers need to cut loose with the marketing money and get aggressive.

  2. Scottie says:

    Young people just want self driving cars so can bury their heads in their phones.

    • Dave says:

      Or the ability to catch up on work, or read the news, or increased safety, or faster transit speeds, or…

      A better train system would be good too, but we can’t see our way to that kind of sensibility here in the US, so self driving cars it will have to be.

  3. Dave says:

    60 miles per hour, 60 mile range, $5000? Maybe. 30 mph and 30 miles for $10’000? Possibly on the day the hinges on the trap door to hell are frostd over.

  4. Mr.Mike says:

    Lots of cleverness there. Not sure how much being “connected” is necessary but I suppose there’s a demographic out there that feels the need. Either way I could see using something like this if I lived and worked in a city and didn’t have much room to store my transportation.

  5. Frank says:

    Oh please…but if you live in a retirement community in Fl, it’s probably one of the only places this might be safe to drive.

  6. tgr955rdr says:

    Must use DEVO headgear when riding this machine

  7. slipjoint says:

    The Honda Cub and Super Cub did it before. Could work again if inflation adjusted prices could get close to Cub prices in the 1960’s. $10k for an electric scooter? My wife has an electric bicycle with 25 mile range and 20 mph with no pedaling, I paid $900 delivered to my door a couple of years ago. Prodecotech Stride 400, still runs great.

    https://www.prodecotech.com/electric-bikes/stride-400/

  8. mickey says:

    I’ve always maintained scooters are the perfect platform for electrics, and not too long ago Jeremy from Texas ( colorado lol) followed up with the perfect explanation as to why.

    Not sure that this is the EXACT vehicle for that movement, but it is a step in the right direction.

  9. Tank says:

    Electric vehicles and AVs are the future, and like Billy Jack said “There’s not a damn thing you’re gonna be able to do about it”.

  10. Mick says:

    Yeah right. All you need to do to make kids normal again is make a scooter with enough gimmicks to amaze and astound old people.

    Next!

  11. xLaYN says:

    “Welcome our new robot overlords….” NG voice…

    yeah… with fire… the fire from a nice purr sounding ICE.
    This message was brought to you by Honda….

    and the wheels!!! come on we want details on how the whole thing suspends itself oh those wheels!!!

  12. beasty says:

    I like the idea of it and I like the look of it. But the price!!! It’s intended demographic won’t buy it.

  13. MGNorge says:

    If I were a young man in a crowded urban setting where something like this actually made sense to navigate city streets I “might” be interested. But living in the ‘burbs where speeds are up it just wouldn’t work. Apartment dwellers would most likely need to tote their battery pack indoors for charging, pray you have a ground-level flat!

    • bmbktmracer says:

      Elevator? What young snowflake would dare live in a crowded urban setting and have to rely on stairs?

  14. bmbktmracer says:

    eMobility is really up to the politicians, and unfortunately most of them running the big cities are Regressives and will probably smack this down just as they did with the Segway. The Leftists running NYC have already banned eBikes and will not only fine you $500, they’ll confiscate your ride.

  15. Dino says:

    At least it folds in half, then you can… huh? Why??? Maybe throw it out in a smaller recycle bin?

    It really only makes sense in a smaller urban setting. 30mph on a wet noodle chassis, find an outlet to recharge, etc… for $10,000, you can get a lot of Uber in an urban setting.. It is only going to be a status symbol IF it is marketed as such (like the Apple stores, as many have mentioned).

  16. Crazyjoe says:

    Is a Vespa 946 worth the price? Yes for a collector. 10K for something that can be folded up and tossed in the trunk of a car by a thief? Not so much.

  17. red says:

    this “motorcycle” makes me sad.

  18. motowarrior says:

    There is a market for this in Asia, where governments are already mandating electric only vehicles. At three times the price of a Grom, however, this turns out to be a bad joke. A couple of guys mentioned high quality electric bicycles that have similar top speed and range for a fraction of the price, and that is where the market overseas is headed. This thing likely will arrive stillborn.

    • Dirck Edge says:

      You’d be surprised how expensive some of those electric bicycles are.

      • ROXX says:

        A good E-Bike is about $3000.
        Yes, expensive but a third of what that thing is.

      • Dave says:

        You’d be surprised how expensive some non-electric bikes are.

        The appeal of an e-bike for a commuter is that it’s a bicycle that doesn’t punish the user if they’re tired or the wind is blowing the wrong direction. They get where they’re going quickly, park closer to where they want to be, pay no insurance or use taxes, and store it pretty easily (most of the good ones weigh less than 50lb.). They’re also good exercise.

      • motowarrior says:

        Dirck, I’m a consultant to an e-bike company headquartered in Europe so I know exactly what all the prices are. Including our company’s products, you can easily buy an e-bike for $1500-$3000, a fraction of the Ujet as I mentioned. BTW, keep up the good work. You are truly a great asset to the 2-wheeled world.

  19. Tik says:

    A 10000 scooter does a much better job of displaying wealth than a 10000 phone so there is a market for them.

  20. steveinsandiego says:

    y’all are a laff a minit, even if the truth might hurt. i feel obligated, though, to advance kudos to those thinking somewhat outside of the box. i do appreciate the comments about the problems of burgeoning, high-density cities; whoever referred to china as a window to our own future is spot on. san diego is throwing up five-story apt bldgs tooth to jowl with little concern for parking and likely no intention of improving existing thoroughfares, so, yeah, enter ujet. not for me, though.

  21. Jeff R says:

    You can buy equivalent transportation in an electric bike for between $1500-$2000. It would have 750 watts (1 h.p), 80 Nm of torque, a battery capacity between about 11 – 16 Amh, front suspension, mechanical or hydraulic disc brakes, range of between 40-60 miles, and easy 30 mph capability. Another plus is that you would not have to register it like you would a scooter. So although this is novel, and likely something that overpaid geeks in the Bay area would be attracted to, it is grossly overpriced for most people. In fact, most people buying a basic transport scooter would not even consider it, because they wouldn’t have that kind of money and anyway you could pick up a Kia Rio for $10k, so why would you need this ? I ride an SV 650/S and I plan on adding an electric bike this year.

  22. Jeremy in TX says:

    It is fascinating watching the state of transportation evolve. As inexpensive and convenient as it now is to get around without owning a vehicle, I think motorcycles in particular have a difficult road ahead.

    I remember always wanting a motorcycle, but I also had places to ride them which is something that fewer and fewer kids have access to as urbanization sprawls. If my parents would have had to drive me an hour away or so just so I could ride, chances are I would have never had the opportunity to learn to ride in my youth.

    I don’t think the problem is “figuring out” what kinds of two wheelers might interest millennials. I think the issue centers around a lack of opportunity to be exposed to motorcycling as kids and even less opportunity for those kids to pursue the interest even when it is sparked.

    I think this little scooter is neat, but I don’t believe it solves any problems other than allowing Europeans to cram them even closer together in those massive scooter parking mobs.

    • pmeysemb says:

      This exactly, Jeremy! The “gravel pits” I learned to ride my brothers DT250 are long gone now or very off limits. It was a real family commitment for us to purchase an old KE100 for my two boys to learn on. There is really no place to ride it legally (besides my yard) within 50 miles. They both thoroughly enjoy riding but sending them out solo on public roads tests my fortitude.

  23. Kitty says:

    I’ve been riding for over 40 years. My two most recent purchases were a Honda Helix for $1300 and a Honda Rebel for $1000. An electric scooter as cool as the Ujet would fit my riding needs sometimes, but it is so absurdly overpriced it will end up as either a boutique scooter bought in limited numbers by the rich and wealthy, or it will end up out of business and off the market. Electric vehicles with either 2 or 4 wheels will NEVER become mainstream and widespread until the prices come crashing down to a reality level that the masses could afford.

    • Norm G. says:

      re: “it is so absurdly overpriced it will end up as either a boutique scooter bought in limited numbers by the rich and wealthy, or it will end up out of business and off the market.”

      since they’re on a shopping spree, Yamaha should really just buy the patent, throw the Tuning Fork logo on it, then promptly list it in next years Neiman Marcus only a page or 2 away from the ROLLS ROYCE DAWN.
      (not saying they need it) it’ll boost their stock with the 1%.

      or wait, maybe ELON can buy it and throw on the Tesla “T” and further diversify his holdings. uh huh, see what i did there…?

  24. Kent Taylor says:

    Just looks like something neutered boys would ride.

  25. falcodoug says:

    Too funny

  26. Bubba Blue says:

    Nice! Now give it an internal combustion engine to reduce the cost and increase performance and you’ve really got something.

  27. ROXX says:

    This will get people interested in motorcycles about as much as Rosie O’Donnel gets men interested in sex.

  28. Jabe says:

    Overly complex, over priced, under performing. Long live internal combustion!!!

    • Austin ZZR 1200 says:

      Thats what the horse and buggy people used to say about cars. Electrics will dominate in 15 years. There’s no stopping it.

      • Norm G. says:

        re: “Electrics will dominate in 15 years.”

        no they won’t “dominate” they’ll simply supplant a share of the market (max 25%) to which i say good for them.

      • Jeff says:

        Electrics are not the future, they are history. 100 years ago there were several brands of electric cars available. Internal combustion dominated them out of business.

        • MotoMaster39 says:

          FYI, numerous countries including China, Netherlands and others have already written laws which will ban internal combustion engines after a certain date. The takeover is imminent, unfortunately.

          • Austin ZZR 1200 says:

            Precisely. But, geezers gonna geez

          • Norm G. says:

            re: “numerous countries including China, Netherlands and others have already written laws which will ban internal combustion engines after a certain date.”

            close, last i checked Norm G’s the only one who’s demonstrated the insight to author “authentic Laws” here in modern day. in contrast, what various and sundry countries draft (US and UK included) are actually just RULES. rules they then “speak about” as though they are genuine (done expressly as a semantical trick) for the end game of getting everybody and their nana to relate to them as such, and believe me the con works.

            we know this because no sooner than we see an “impostor rule” written, do we see YET ANOTHER “impostor rule” following behind it only a few years later to REPEAL the previous “impostor rule”.

            Q: OMG Norm G why…?

            A: this occurs when somebody (or a collective somebody’s) are suddenly faced with the reality the nonsensical BS they pushed through by whatever government approval process, won’t actually work, or can’t be realized. when you look back, you see they consulted NO ONE even remotely versed on the topic they called themselves “legislating”. again the term “political science” should not be mistaken to mean they are actual scientists.

            but see, when you author a Law like say a Boyle or a Newton, it’s a “one and done” affair, neither the author (nor any other human being for that matter) has to ever worry about touching it again.

    • Norm G. says:

      re: “Long live internal combustion”

      FISTPUMP…!!! (OG fist not a YG fist)

  29. mxman420 says:

    Yeah, just what the world needs, Millennials texting and taking phone calls while riding. THEY CAN BARELY WALK WHILE TEXTING!!!! Expect to see high numbers of fatalities unless this system blocks calls and texts while in movement.

    • ROXX says:

      HAH! Sadly, I can see that.

    • Jeremy in TX says:

      Not to worry… These things will soon drive themselves.

      • Neil says:

        It would be rather strange for scooters to drive themselves and certainly not fun but yeah people are already texting and riding amazingly enough. Cell phone companies that allow data are basically killing people, if that data can be accessed under certain circumstances. Technology can stop this.

  30. Neil says:

    I think it has a place in urban centers. Our cities are getting more and more congested and this is the way to ease some of that congestion. You can barely drive in Atlanta, Houston, Orlando and other cities. There are too many single people in one car. Toyota is also coming out with ride sharing vehicles that are small vans for people to just hop into around the city. – Anything to ease congestion is a good idea. See pics or movies of Chinese cities. This is coming to a city near you, folks. People want open borders, then cities need to build the same skyscraper apartments that are all over China now, and I am reserving judgement. Just a fact. So these scooters are part of the solution and a welcome one at that. We have to stop burning fossil fuels as our populations increase. Welcome to the new century. I did not own a car until age 35. Bicycle, motorcycle etc was it for me.

  31. Frank West says:

    Depends where you live, I guess, some sunny city with solar panels on the roof for free recharging it could be a hoot… A Euro co called Balt are planning a 3000 euro scoot so the price on this one is silly… if they did one with a roof so it would work in rainy countries it might get more punters.

  32. Ambkosh3 says:

    I fail to see how this is much better than a Honda metro or a Yamaha vino for a fraction of the price. I think one of the ways to gain new enthusiasts would have to be childhood experiences. With less off-road riding area and stricter laws, kids aren’t being exposed at the level they were in previous generations. How many kids will have the opportunity to ride a mini bike in their yard or local trail? How manyeven have a trail nearby? I suggest manufacturers do what they did with the Japanese success in the 60z and 70s by bringing fun, inexpensive models to market.

  33. KenLee says:

    Price of presented electric toy is 10.000$. You can buy 50cc petrol powered scooter for 2000$ and spend remaining 8.000$ for gasoline. Considering high average mileage of 5000 miles per year, you can ride on it 45 years (fourty five)! Additionally, electric charging is not for free so you can add another few years on top of our calculation and consider it a best deal of your life(time).

  34. sherm says:

    Well sure, let the two wheel neophyte mellenial take this digital toy around the block so he or she can get the exciting feel of two wheels, then sell them a good used Hayabusa for $3000 less.

    You could probably communicate the two wheel experience better by having them take a restored Cushman around the block.

    There are few situations, other than traffic jams and bicycle lanes, where 30 mph would not be humiliating.

  35. RRocket says:

    I’m so tired of these mobility “projects” that are aimed either people new to a vehicle(s) and/or new to technology. And then I see the price tag.

    News flash….people new to anything don’t want to spend a ton of cash in case they don’t like this new, strange thing. I’m shocked that something like this would even make it to the production phase. I mean…I can’t imagine anyone thinking “For $10K? This is a GREAT idea!!”.

    Want an EV? Honda is coming out with an EV and Hybrid version of their Honda PCX scooter for 2018. If the regular PCX150 wasn’t good enough at 100+MPG, the new EV and Hybrid will appeal to those people. And they are unlike to cost $10K.

  36. Grover says:

    $10,000 and a 30 mph top speed? Even Millenials aren’t that dumb.

    • mxman420 says:

      Yeah they are. They don’t look at money the same way real people do. They are all about putting things on credit and never paying for them.

      • Scott says:

        Well, nice to see you have an entire generation of people all figured out.

        I guess it’s only fair, since our grandparents were just as critical of us, as theirs were of them, and so on, and so on…

        You know you’re officially old when you start saying, “These kids today!”.

        • Norm G. says:

          re: “You know you’re officially old when you start saying, “These kids today!”

          hey you punks, GET OFF OF MY LAWN…!!! (altacocker shakes fist in air)

      • thrus says:

        If only they could sell it via the apple store they wouldn’t be able to keep them in stock.

  37. David Evans says:

    Sylvain Guintoli started out racing scooters.

  38. Dan says:

    I don’t think 30mph tops will cut it even in the cities

  39. Norm G. says:

    Q: how do we get young people interested in motorcycling?

    A: by adult parents surrounding them with motorcycles and socializing them into the “idea” of motorcycling while they’re young. unfortunately this scooter will not do it, though it does deserve some kind of award for industrial design.

    • Hot Dog says:

      I bought my 6 year old grandson a Yamaha TTR50 dirt bike for Xmas. I see too may young people with their nose buried in a little black box. It seems I now may have to get myself a small bike to accompany him. I want him to experience the thrills of motorcycling, as most on this site know all too well.

      • Norm G. says:

        re: “I bought my 6 year old grandson a Yamaha TTR50 dirt bike for Xmas. I see too may young people with their nose buried in a little black box.”

        and there it is ladies and gentlemen, last i checked there were no “gainfully employed” 6 year olds who come pay day, roll out on their Power Wheels to go purchase themselves a TV, X-box, or smart phone.

        no, WE THE PARENTS are the ones “enabling” this form of future consumption.

    • Austin ZZR 1200 says:

      I dont know about you but I have no interest in promoting motorcycling to my kids. Its fine if I take the risk (and have the insurance). They will have to discover the sport for themselves…

      • Hot Dog says:

        Whoa! Sink or swim (but you didn’t teach them to swim cuz you had no interest in it)? We’re really different because I wanted my kid to experience everything and after she had a taste of it, then she could decide if she wanted to carry on. Insurance? My gosh, be very afraid if you are a 6 year old and ride down a Dakota gravel road without insurance, just don’t let them know your grin won’t fit in your helmet. I will never keep a young person from not knowing because I thought they should discover it themselves. It’s my role to put their big toe in the water, they can then decide if they want to swim (of course, I made them learn to swim).

        • Austin ZZR 1200 says:

          Sure, thats assuming they are going to / want to learn how to ride (optional skill) vs swimming (not optional skill for which my kids are getting trained).

          For kids..lets master bicycles first, mountain bikes second and if you want something motorized….we’ll talk once you have mastered mountain biking. That’s my parenting philosophy.

          • Jeremy in TX says:

            My seven-yo daughter has wanted a motorcycle for a few years now, and my approach is the same. Bicycle first, then mountain bike, then we can talk about a motorcycle. She’s already getting pretty good on the mountain bike, though. So I think I might have to squeeze a trials bike in there after the mountain bike before going full moto.

  40. EZ Mark says:

    You’re gonna be one sore puppy if you ride that thing 98 miles.

  41. VLJ says:

    I can definitely see Millennials (especially Euro and Japanese Millennials) getting into this. Clearly, electric vehicles are the future. There’s no disputing this unfortunate reality.

    What I can’t see is those same Millennials becoming motorcyclists afterward, as a result of zipping around Milan and Tokyo at 25mph on a stand-up, electric-powered skateboard. There is no logical leap from one of these things to a Kawasaki Z900 or H-D Me-Too-Glide. These little things are simply a convenient, semi-chic way for moneyed Abercrombie and Fitch wannabes to get to and from Starbucks while texting their baes about how they’re skipping class to hit the vape shop. These people will not suddenly pull out their earpods to watch “On Any Sunday,” “Faster,” or even “Easy Rider.”

    I mean, come on, what would the appropriate Hipster tattoo even be for this thing? Elon Musk in a “Rick and Morty” t-shirt, taking a rip on a hookah?

  42. Jim says:

    If some guy comes to pick up my daughter for a date on that thing, I’ll pop his tires and steal his lunch money. 🙂

  43. todd says:

    Most millenials I know don’t want anything to do with transportation. They might want self driving cars, Uber/Lyft apps, or MAYBE a $5000 bicycle. They all believe the “motorcycles are dangerous” excuse but never mention environmental impact as a factor. They would just rather not have to think about transportation. If they sold this in an Apple store and the created long waiting lines to get one, then it would be popular.

    • Dave says:

      I think everyone can appreciate personal transportation, there just needs to be a compelling value proposition. @ $10k, this certainly isn’t it. The country’s young are moving to cities and choosing lifestyles that require the use of cars less. What they must balance out is how close can they live to the area they need to be near and at what cost? The closer they get, the higher the cost and smaller the space. Even a bicycle or motor scooter becomes a large object to deal with/secure. Gas stations are too far from city centers. If something small, electric, portable and economical comes around, it could take off rapidly.

  44. WSHart says:

    It may catch the attention of young people but it’s highly doubtful it’ll get them riding. For one thing it’s far too expensive for what it does. You can buy a nice 50cc to 150cc scooter for a whole lot less that’ll do just fine. The only thing that Ujet can beat a normal scoot on is inducing buyer’s remorse.

    For younger folk to get interested in anything it must first be affordable and then enough of them have to buy into it to make it cool/hip. Once a person decides an activity is not only affordable but fun, it them becomes second nature to them.

    Motorcycling is anything but affordable. In the 60s a kid could make enough money pushing a lawnmower for a summer to buy a 50cc Benelli minibike at the local Sears. That can’t be done anymore. Now couple that with kids today wanting a $1,000 iPhone that takes them to a virtual world rather than a motorcycle that takes them to the beach and you can easily see why motorcycles are not selling well to these kids.

    And I doubt those kids earned the money for those phones themselves. They live what I would call an imitation of life. So long as they keep swallowing those Blue Pills in the form of new cell phones, they’ll remain in that Matrix.

    This Ujet isn’t Red Pill enough to show them the rabbit hole, let alone how far down it goes into reality. Too bad.

  45. ABQ says:

    Scooters like this have three customers: Disabled, Drunks that lost their license, and students.
    Open a store for electric bicycles and scooters in any college district. You will be in business.

  46. mickey says:

    I can see city dwelling millenials being attracted to something like this.

  47. tuskerdu says:

    alright, whatever.

  48. johnny ro says:

    Many nice ideas.

    A whole lotta $ for what it does so far as transport.

    Better for practical purposes than a Segway primarily as not illegal throughout the urban USA on public ways. Well in Boston anyway. Millenial central.

    98 mile range is very nice.

    Millenials I know want BMWs for no good reason and spend foolishly to get them or their cheaper surrogates. BMW cars. None want motorcycles.

  49. Dino says:

    I guess the future is in App friendly electrics, with matching helmets? That rear wheel probably has eco friendly plastic gears inside.

    If it gets new blood into riding, well then good… For me, it’s a hard pass.

  50. ApriliaRST says:

    I want to see how the wheels work.

  51. downgoesfraser says:

    aaaahhyuuuuuuuuup………………

  52. VFRMarc says:

    It’s the future, boys and girls.