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Officine Rossopuro Creates Beautiful “Hadria” from Moto Guzzi Bellagio 940

Officine Rossopuro is a respected Italian motorcycle customizer that specializes in Moto Guzzis. The bike pictured here is built around a 2010 Moto Guzzi Bellagio 940, and it really caught our eye. The fuel tank, in particular, exhibits a panache that somehow combines a classic sense with modern angles.

The stock Bellagio features a 940cc v-twin that combines typical Moto Guzzi character with quite decent performance. The stock chassis, however, carries a strange stance … low in the back.

In addition to the custom aluminum fuel tank, the Hadria receives a longer shock to raise the rear end for a more balanced look and geometry. Officine Rossopuro adds a custom single seat and luggage rack, Brembo brakes, Marzocchi upside-down fork and several weight reduction efforts (including lithium battery), among other changes. Take a look at the Officine Rossopuro website for additional details, and a look at other customs.

21 Comments

  1. Gary in NJ says:

    I like the build, but I’m not crazy about the origami look of the tank.

  2. Trent says:

    The first thing I notice is that the seat seems too short. Not comfortable for riding two-up.

    • Mick says:

      Fashion thing. Fashion dictates that you can’t fit your motorcycle in your truck or a passenger on your motorcycle.

      Fashionable people must lead very boring lives.

      • Jeremy says:

        Or we just put the bike in truck diagonally to close the tailgate and buy our significant others their own motorcycles rather than ruin the weight distribution of our bikes by putting them on a pillion and have more fun than you since we aren’t perpetually bitter about the state of affairs concerning the weight of motorcycles or the length of pickup truck beds. 😀

    • Motoman says:

      Guess you missed the “custom single seat” part.

  3. Jeremy says:

    I’ve seen better custom Guzzis, but do still like this build overall. The tank doesn’t really work for me.

  4. TP says:

    I’d ride that!

  5. viktor92 says:

    To be honest, it looks very amateur…

  6. Neal says:

    That’s a “meh” from me. The Bellagio 940 was better looking than this.

  7. MGNorge says:

    Those big barrels sure stand out on that bike.

  8. Mick says:

    Is it a great idea of a cool Guzzi scrambler poorly executed? Or is it an art study?

    If you are in to impressionism. This bike works as a 3D version of impersonation verses realism. I can sort of get that.

    It’s a bike that you would need to see at a distance and close up to appreciate. I reserve any call on this bike because it is what it is and I will probably never get the opportunity to actually experience it as I feel it should be experienced.

    Sad really. There are vary few art pieces that I feel that I really need to see in person.

  9. Marcus says:

    The least they could have done was knock the dents out of the gas tank before they painted it.

  10. VFR Marc says:

    I have to say that the old saw “Beauty is in the eye of the beholder” applies here. As far as Guzzis go, this bike doesn’t even come close to the new MG V100 Mandello shown a few days ago.

  11. fred says:

    I like it. I’d prefer having turn signals and a bigger brake light, but it has nice lines. Hopefully nobody will hit any dogs with it. (That was in response to an odd comment.)

  12. Gary says:

    “Beautiful.” I respectfully disagree. I would not hit my dog in the butt with that thing.

    • Biz says:

      You’re confused and you’re eyes are deceiving you. There are no dents on that tank. You’re seeing oddly-shaped reflections from the complex shape of the tank.

  13. ABQ says:

    How can you make Moto Guzzi even better and more beautiful? Officine Rossopuro has found a way.