Announced a few months ago, the popular Aprilia RS 660 (we tested the Tuono Factory version here) has several changes for 2025, and is now also available in a Factory version with Öhlins suspension. Aprilia has announced U.S. pricing for both models and dealership availability (beginning this month).
Here is the press release from Aprilia.
- THE NEW APRILIA RS 660 AND RS 660 FACTORY ARE HERE
- THE SPORTS MIDDLEWEIGHT CATEGORY BENCHMARK HITS A NEW LEVEL OF EXCELLENCE: NEW AERODYNAMICS, MORE POWER AND EVEN MORE ADVANCED ELECTRONICS, PRICED AT $11,649 USD.
- UNVEILING OF THE SOPHISTICATED RS 660 FACTORY – A PREMIUM-SPEC VERSION WITH FULLY ADJUSTABLE ÖHLINS SUSPENSION, PRICED AT $13,999 USD.
Thursday, 13 March 2025 – One of the most anticipated releases for motorcyclists who love sporty, dynamic riding, hits US Aprilia dealerships this March – the new RS 660, available for $11,649 USD ex-showroom.*
Already the benchmark in its category, the Italian sports middleweight has evolved with many enhancements. The fairing features new aerodynamic winglets for greater stability, while the already class-leading electronics package gains launch control and a refined new color instrument cluster. Weighing just 183 kg ready to ride and delivering an increased output of 105 HP from its twin-cylinder engine, the RS 660 further improves an already excellent power-to-weight ratio.
The new Aprilia RS 660 is available in two new colour schemes – Venom Yellow and Blue Marlin.
However, that’s not all: the RS 660 is now available in the Factory trim, a name given to the most exclusive and premium versions of Aprilia’s sports models. Recognised by enthusiasts for their racing-inspired sophistication, these models deliver a unique riding experience on track and road.
The Aprilia RS 660 Factory comes standard with advanced, fully adjustable Öhlins suspension and exclusive new graphics and is available for $13,999 USD ex-showroom.
*Canadians will be able to purchase the new RS 660 for $14,295 CAD this April, and the new RS 660 Factory for $16,795 CAD in May.
Find all the details at APRILIA.COM.
Real under powered POS don’t get tricked.
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It’s a 100 HP motorcycle…the power is what the power is – which has been confirmed by many online dynos (less the usual frictional losses). Aprilia doesn’t claim anything more…so how would someone be “tricked” by purchasing a 100hp bike that makes 100hp?
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Right. Back when a BIG bike like a 650 Triumph made a whopping 40 HP, that was something. Now in 2025, a similar sized bike that put out 100 HP back then would have been unbelievable, today reading “underpowered, dont get tricked”, eye roll. they tell you it has 100HP? reading such criticism, is simply nonsense, yes. I thought my CBR600F2 was a milestone bike, such performancee out of a 600!
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I’ve never heard anyone who could really ride call a 100hp bike “under powered”. There will never be a time where 100hp in a vehicle that weighs less than 550lb isn’t fast.
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Lighter is always better for a sport bike. Nice thing about a 660 cc sport bike is if you can’t keep up with a tho it’s no big deal. However if you trounce a tho on a 660 cc you are a king.
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I imagine it will be easy enough to unbolt the mustache.
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Yeah really. How fast do you need to go on a public road to make that thing relevant?
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Considering the flat angle of it, it looks to be entirely cosmetic.
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It is, just like all the graphics and colors to confuse a view of the real shape. Think Goldie Hawn and body paint, in a bikini.
Handy for drying shop towels.
Remember… image is everything for those with nothing to show.
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Maybe some Harley guys will buy the black and orange one and hang fringe on the front spoiler thingy so you can tell that it’s moving.
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