– Motorcycle News, Editorials, Product Reviews and Bike Reviews

Motorcycle News, Editorials, Product Reviews and Bike Reviews

Manheim Specialty Sposors Motorcycle Industry Council’s “Revive Your Ride” Campaign

ATLANTA — Manheim Specialty is gearing up to kick start the spring riding season by participating in the second annual Revive Your Ride! WIN BIG Spring Giveaway, running from April 15 through June 30.

Revive Your Ride!, the motorcycle industry’s first-ever collective promotional campaign, began in 2010 to build excitement for two-wheeling and to bring the riding community back to motorcycle, ATV, ROV/UTV, service and aftermarket retailers. The campaign is spearheaded by the Motorcycle Industry Council’s (MIC) aftermarket members and costs only $25 for retailers to participate.

“When dealers are strong, the industry is strong,” said Karen Braddy, general manager, Manheim Specialty. “As the campaign’s first auction partner, Manheim Specialty is excited to support and help invigorate sales in the motorcycle industry by participating in the Revive Your Ride! initiative. It makes perfect sense for us all to work together to help drive riders to dealerships to upgrade their motorcycles and gear in this tough economic climate.” 

With the rally call “Now is the time to ride,” the Revive Your Ride! WIN BIG Spring Giveaway offers consumers the chance to win one of 50 prize packages or generous cash awards. Manheim Specialty is one of many MIC members contributing to this year’s promotion with its donation of an Apple iPad®.

“We’re proud to include Manheim Specialty among the sponsors of this year’s WIN BIG Spring Giveaway,” said Frank Esposito, member, MIC Board of Directors, and chair, Aftermarket Committee. “Last year’s promotion was a huge success, creating excitement about riding and bringing new and existing customers back into dealerships. This year, we anticipate that it will drive tens of thousands of consumers into motorcycle and powersports retailers across the country.”

This year’s Revive Your Ride! WIN BIG Spring Giveaway grand prize is a $5,000 prepaid MasterCard. Eleven other lucky winners will be awarded prepaid cards ranging from $100 to $2,000. All prepaid cards must be spent on powersports equipment or services at participating motorcycle or aftermarket retailers.

In addition to the cash prizes, customers have a chance to win one of 38 product prize packages which include more than 100 products donated by MIC member companies. The prize packages range from leather jackets and helmets to windscreens, motorcycle lifts, exhaust systems, battery chargers and gift certificates.  For the complete list of prize packages, visit

To enter the Revive Your Ride! WIN BIG Spring Giveaway, customers simply visit a participating retailer and pick up an entry card. Each entry card has a unique number which must be used to validate the entry. Customers can enter online beginning April 15 at

Dealers are invited to participate by simply ordering a promotion kit for $20, plus $5 for shipping. Retailers can sign up to participate at Questions can be sent to

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