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Muscle Milk Returns to Support the 2011 Lucas Oil AMA Pro Motocross Championship

MORGANTOWN, W.Va. (May 18, 2011) – MX Sports Pro Racing, and Alli, the Alliance of Action Sports, announce the return of Muscle Milk, a lactose-free, protein-enhanced beverage, in its role as a top-tier sponsor and the “Official Protein Provider” of the 2011 Lucas Oil AMA Pro Motocross Championship. As part of its support of American Motocross, Muscle Milk will once again implement the popular Recovery Rider of the Day Award at all 12 rounds of this season’s championship.

Muscle Milk broke into the sport of motocross at the start of the 2008 season as a presenting sponsor of the MDK KTM race team. In 2010, the brand signed on as title sponsor of the Joe Gibbs Racing MX team. Since then, its presence within the industry and popularity amongst motocross fans has grown exponentially. This season, the Muscle Milk/Toyota/JGR squad features Justin Brayton, who has been a Muscle Milk athlete since 2008, and newcomer Davi Millsaps – each of whom will compete for a chance at the 450 Class title.

During Muscle Milk’s introductory season in 2008, the brand also became an integral part of the Lucas Oil AMA Pro Motocross Championship. In an effort to further establish itself in the world of motocross and become a name synonymous with the sport and its athletes, Muscle Milk introduced the Recovery Rider of the Day Award. This summer, Muscle Milk will recognize the 450 Class rider who boasts the best increase in finishing position from Moto 1 to Moto 2, excluding any riders who record a DNF, at each round of the championship by awarding him $500 for his tenacity.

“The Recovery Rider of the Day is all about acknowledging riders who were able to recover from Moto 1 to Moto 2,” said Muscle Milk’s Shane McCassy “Motocross is an intense sport with many variables, so bad motos are part of it. With Muscle Milk’s key functionality being exercise recovery, this award ties perfectly into our product.”

The added incentive for the riders who experience adversity out on the track is just one of the many ways in which Muscle Milk supports the sport of motocross. Additionally, the brand’s mobile training center not only provides a place for riders to grab a Muscle Milk after a tough day on the track, but also gives them a place to warm up, cool down, or workout with some of the latest equipment from Orbea Bicycles and Concept 2.

The 2011 Lucas Oil AMA Pro Motocross Championship kicks off this Saturday, May 21, with the Rockstar Energy Hangtown National in Rancho Cordova, Calif.

For more information on the 2011 tour, please log on to www.allisports.com/motocross.

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