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Motorcycle News, Editorials, Product Reviews and Bike Reviews

EBR supported by K&L Supply, AMSOIL and Hero to run the Sonoma round of Superbike Shootout

EAST TROY, Wis. – Erik Buell Racing (EBR) has announced they will partner with K&L Supply to enter the #13 EBR 1190 with Cory West in the Sonoma round of the Superbike Shootout series this coming weekend, May 3-4.

“EBR is very excited with this new opportunity to run the EBR 1190 in front of the race fans. We had commitments that made it impossible to attend the first Superbike Shootout round in Fontana, but with K&L Supply adding their support we were able to make a rush trip from our test in Louisiana last weekend to the beautiful Sonoma Raceway track in Sonoma, California,” announced Erik Buell, founder of EBR. “We are spread thin competing in a number of race series internationally with our small company, but we really wanted to show our support for Superbike Shootout. We really thank K&L Supply, as well as our long term international sponsors AMSOIL and Hero MotoCorp for helping us get Cory and the team there.”

Brandon Lee of K&L Supply says that EBR is a great fit for their company.

“Being involved in professional racing is important for K&L Supply, and we’re excited to sponsor EBR and Cory for this event,” says Lee. “EBR has been using K&L Supply for special tools and shop equipment, and also represents the same passion for hard work and great products that we have at our company. Cory is a motivated and talented young rider with a great attitude, and we’re excited to see what he can do racing at Sonoma.”

AMSOIL race manager Jeremy Meyer said, “EBR has been a committed long term partner for us as we work to continuously exceed expectations with the highest quality synthetic motorcycle lubricants. Not only does EBR specify AMSOIL as the very finest street oil for their 1190RS and 1190RX models, they know our products are capable of taking the outrageous abuse of superbike racing.”

Motorcycles racing in the Superbike Shootout at Sonoma all have at least 1000cc in engine displacement from a variety of twin and multi-cylinder powerplants. Superbikes prepared for this level of competition are capable of reaching speeds in excess of 200mph, and represent the highest level of performance in American road racing.

About EBR: Headquartered in East Troy, Wis., Erik Buell Racing engineers, develops and manufactures high performance motorcycles for sportbike enthusiasts around the world. Additionally, EBR Engineering Services provides engineering consulting expertise for projects inside and outside the motorcycle industry for a global client base.

About K&L Supply: K&L Supply is the premier US supplier of special tools and shop equipment to the powersports industry. Based in Santa Clara, CA, and supplying a global network of dealers, manufacturers and schools, K&L is a family owned business with the mission to create a wide range of premium service assets that makes sure that dealers can have the equipment in their facilities to provide their customers the very best service.

About AMSOIL:  In 1972, AMSOIL became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements, setting all-new standards for motor oil quality and performance.  Since then, AMSOIL has gone on to formulate a wide selection of synthetic lubricating oils for all types of engine and gear applications, including those for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel additives, filtration systems and other companion products that supplement and extend lubricant performance.

About Hero MotoCorp Ltd.: Based in India, Hero MotoCorp Ltd. is the world’s largest manufacturer of two-wheelers. In 2001, the Company achieved the coveted position of being the largest two-wheeler manufacturing company in India and also the world’s leading two-wheeler company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position.

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