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Ducati Scrambler: The Birth of a Lifestyle Brand Continues at Huntington Beach, California

Frankie Garcia preps his Scrambler for the first Super Hooligan heat – he made the final.

Enjoy our photos of the event, and take a look at the following press release describing the Surf City Blitz:

Last weekend, 40,000 people came together for the sold out debut of Surf City Blitz at Huntington State Beach to enjoy one of the greatest punk rock lineups in the history of Southern California along with Roland Sands Presents The Moto Beach Classic‘s world-class motorcycle racing.

This brand new all ages event was held Saturday, October 27 and Sunday, October 28 at Huntington State Beach as part of the SeaLegs Live Event Series, and featured an all-star lineup of punk rock legends and breaking talent including The Offspring, Social Distortion, Pennywise, Rancid, Suicidal Tendencies, Bad Religion, FEAR, Black Rebel Motorcycle Club, T.S.O.L., Mad Caddies, The Interrupters, Voodoo Glow Skulls, and more performing on the shore of the Pacific Ocean in picturesque Orange County, California.

Check out video highlights from the festival here: https://www.facebook.com/surfcityblitz/videos/308960819703805/

As Kelli Skye Fadroski of the Orange County Register explained, “As much as Surf City Blitz was a fun punk rock show for the fans, it was also a place where all of these bands’ members — who have been friends and played together for decades — could gather and catch up with one another. Even local bands that weren’t on the bill showed up to hang out backstage including members of Avenged Sevenfold, Ignite and The Vandals. That casual, fun, hometown vibe definitely carried over into the live performances (October 29, 2018).”

This sense of community was illustrated when Dave Quackenbush and Warren Fitzgerald from The Vandals and Brooks Wackerman (Avenged Sevenfold, ex-Bad Religion and Suicidal Tendencies) joined Pennywise on stage Saturday night for The Vandals’ classic “Urban Struggle.”

The second annual Moto Beach Classic combined Super Hooligan street bike flat track racing, drag and mini bike racing, art, and custom motorcycles. The event featured a dirt track on the sand for the first time ever, and two days of Super Hooligan flat track racing.

Surfer girls or motorcycle enthusiasts … or both? Making custom bandannas under the Ducati tent.

As the sun set, the Super Hooligan National Championship by Indian Motorcycles finale began. Returning champion Andy DiBrino cleaned up with the Dunlop Dash 4 Cash and kept his #1 Super Hooligan National Championship plate, earning $2,500 from Bell Helmets and a RSD custom designed Indian FTR 1200 motorcycle.

The WCBR Hurley Surf and Turf competition combined surfing and motorcycle racing, with Justin Mulford winning both of the motorcycle races and leading the Huntington Beach team to overall victory. BMW hosted the Salty Sprint races, giving racers a chance to hop on some BMW R Nine-Ts and wait for the rag to hit the ground before ripping down the 400 foot line to the checkered flag. Local Kevin Duke took the Bell #1 Helmet as a prize for being the fastest. Del Amo Motorsports hosted the Kawasaki Z125 Gymkhana race where Nicky Rymer took the trophy. Bell Helmets hosted the stunt show where big bikes got their front wheel at 12 o’clock and shredded endless tires in a plume of smoke while spectators shouted for more.

In addition to fantastic music sets and thrilling motorcycle events, Surf City Blitz offered beach games and activities, photo opps, great food (with vegan options), craft beer and cocktails, and more.

Lisa Johnson’s Goldmine Garage featured a photo exhibition with a collection of images from the vaults of SoCal music photographers Lisa Johnson, John Gilhooley, Rob Wallace, Madison Stern, Jason Cardwell and KRK Dominguez, plus featured art on display from Rancid‘s Tim Armstrong. Signings included Pennywise frontman Jim Lindberg (signing copies of his book Punk Rock Dad), author and T.S.O.L. frontman Jack Grisham (signing his books), Voodoo Glow Skulls, and Sharp Shock, while DJ Shiragirl spun the ultimate Surf City Blitz Mixtape, OC street photographer James Bennett took roaming portraits, and Rock & Sock offered vintage vinyl and more. Visitors to the Goldmine Garage included Noodles from The Offspring and Jesse Hughes of Eagles of Death Metal, as well as members of Rancid, The Vandals, The Interrupters, and The Aquabats.

The Surf City Blitz stage long before attendance swelled to 40,000 during the weekend.

Surf City Blitz is produced by Synergy Global Entertainment, Inc. (SGE).

Surf City Blitz partners include: 95.5 KLOS FM, Rockstar Energy Drink, Yachak, Cupcake Vineyards, Sailor Jerry, Deep Eddy Vodka, Don Julio, Golden Road Brewing, Stella Artois, Corona, Black Feather Whisky, Health-Ade, Cosmic Fog, Layrite, Dixxon Flannel Co., SPY, Body Glove, Wienerschnitzel, Screaming Images, Musician’s Institute, Gringo Bandito, BMW Motorcycles, Indian Motorcycles, Hurley, Dunlop, Ducati, Motul, Husqvarna, Law Tigers, Kawasaki, West Coast Board Riders, Yamaha, Geico Motorcycle, Super Hooligan, Bell, Motul, K&N, SOKFY, Cycle Zombie and Fast Surfboards.

A portion of Surf City Blitz proceeds will be donated to the Junior Lifeguard Program and the Living the Dream Foundation. LTD Foundation bridges together the music industry with fans who are fighting terminal illnesses by giving them All Access VIP experiences backstage with their favorite bands and artists. For more information, visit: www.ltdfoundation.org.

For more information on Surf City Blitz, visit:  SurfCityBlitz.com

Another custom … this one a BMW


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15 Comments

  1. Grover says:

    Lifestyle used to be how riders classified one another.You know, cafe racer, squid, biker, motorcyclist etc. Now the manufacturers are trying to create new classifications and hoping you’ll be attracted to it. Synthetic categories that do all the thinking for you.

  2. hh says:

    These look like nice bikes but a stop gap. The current performance edge of what are called electric bicycles are speeds up to 50 mph and range of 120 miles. When that edge moves just a bit further and the bulk of bikes behind it come in at a lower cost then there is the future…unless governance steps in and says you will be hobbled by difficult permit tests and insurance…

  3. Peter Harris says:

    If you look at the bike with the gold frame, and the actual scrambler, ..there seems to be a problem. One of these is not like the other.

    When I think of freedom, I always think of “accessories”. Like wearing black, freedom is so wonderful for accessorizing. Thank you ducati and other people who will say anything for a few bucks.

  4. Mick says:

    That ad copy is downright creepy.

  5. oldjohn1951 says:

    Okay, so the “Land of Joy” sounds like a hookah party but it’s doing the job of bringing in the people and their wallets. Ducati restyles the bikes every year to some degree and the tanks alone are pallets for everyone’s imagination. The performance is great, the prices are not astronomical and the ” oh yeah–come on along with us” sales attitude sells the machines. Hopefully the target market is young enough to keep buying and growing.

  6. Stuki Moi says:

    “… enhances creativity, self-expression and the sharing of positive emotions. It is a universe of fun, joy and freedom…..”

    Reads like an LSD ad….

  7. Doc says:

    The Land of Joy slogan reminds me of something out of pre war Germany.

  8. Stan says:

    I consider the marketing of motorcycling to new people has been dismal for many decades.
    If Ducati can successfully bring new riders to motorcycling – they deserve a tremendous applause.
    Motorcycles represent discovery, freedom, exhilaration, as well as practicality and economic benefits.
    These attributes are not being promoted adequately and this must be remedied.
    Otherwise, we will lose more generations to video games, social media and cages.

  9. CrazyJoe says:

    You have to think it ain’t to expensive to set up a track and attract people to participate or spectate. To simple for some that need a 25k race bike with slicks and another 5k in track spectate bug It’s accessible. Why not street to track?

    And when are the Japanese companies going to compete. I really don’t see paying extra for an adventure over a standard. A scrambler shouldn’t cost more except like other bikes it has to keep the price of liter bikes low.

  10. Anonymous says:

    “Land of Joy”? Cirque du SoGhey.

    Look Ducati, Scramblers and Enduros were the hot ticket in the 60s and 70s because they were not only affordable but FUN. They didn’t become “cool” until people discovered them for the aforementioned reasons (see “affordable but FUN”).

    Your ad copy of “Land of Joy” reads like a bad Japanese owner’s manual from the 60s, i.e., well meaning but really stupid.

    And just in case you missed it, your Scramblers have been completely eclipsed by the new (and vastly superior) Triumph 1200 Scrambler Twiins. How did this happen?

    Triple disc brakes, longer maintenance intervals, a bigger fuel tank and TUBELESS wheels. I can guarantee that once an owner of a Ducati experiences an expensive service, there will be no more Land of Joy for them.

    • Nick says:

      While I certainly agree that the ad copy is little short of nauseating, I don’t think that Ducati’s promoting of day-to-day bikes that demand much less commitment to ‘performance’ over pleasure is a bad thing. Calling them scramblers is a bit of a misnomer, since I’d expect that very few will see dirt: something no Ducati has been suitable for since the old singles. You only have to look at the complete absence of protection for that expensive engine to realise that it never rains or gets dirty in Ducati-land!

      So, to compare the Dukes with the lardy Triumph is hardly valid apart from the name because they are intrinsically different beasts. Personally, I’d go for the Italian version every time and I’m British!

  11. Anonymous says:

    I hope they can wring as much out of that “lifestyle” as they can before the Scrambler fad wanes. That being said, they’re putting a lot of eggs in a basket whose integrity is subject to the whims of fashion.

    • Jabe says:

      HD survived this way for decades. Granted, they area struggling now.

    • PatrickD says:

      I don’t see Ducati putting ‘a lot of eggs in one basket’. Have a look at their product range and how they approach several market segments before dropping lazy clichés.

      They have an ongoing racing heritage keeps them at the cutting edge of motorcycle technology, whilst they also have a cool factor beyond any other mass manufacturer.

      Ducati keeps Monsters, Multistradas and Diavels at or near the top of their classes, and the Scramblers have tapped into a growth sector.