Milan, Italy, June 13, 2011 – In order to facilitate the consolidation and the development of Pirelli leadership in the growing markets of South America, Mauro Pessi will be appointed President and CEO of South America Region immediately. Meanwhile, in order to maintain continuity of Pirelli’s business strategy in North America, Mr. Pessi will retain the chairmanship of the Pirelli NAFTA Region.
To support the challenging growth of Pirelli in the NAFTA region, Matteo Battaini has been appointed CEO. Battaini’s 20 years experience as a manager with Pirelli includes a strong background in demand planning, supply chain and product management that will help ensure Pirelli’s consistent and unwavering commitment to the region.